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Germany - Advertising and marketing services - Framework agreement for information and advertising campaigns

Original Deutschland - Werbe- und Marketingdienstleistungen - Rahmenvereinbarung Informations- und Werbekampagnen

Open Contract notice

Key facts

Estimated value
€2,048,000
Where
Germany Oberbayern
Procedure
Restricted procedure Two steps: companies first ask to take part, and only those selected are invited to bid. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79340000 Advertising and marketing services
Original language
German
Published
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 4 days ago
Notice number
640545-2026
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Summary

Machine-generated summary

This procurement concerns the conclusion of a four-year framework agreement covering the conception, development, implementation and evaluation of information and advertising campaigns in the school sector in Bavaria. The purpose is to inform target groups, in particular teachers, school heads, parents, pupils and students, about education policy priorities and school-related topics, and to recruit staff for the Bavarian school service. The work covers campaign design, content creation, delivery and assessment of results throughout the four-year term.

Description

Gegenstand des Vergabeverfahrens ist der Abschluss einer vierjährigen Rahmenvereinbarung zur Konzeption, Erarbeitung, Umsetzung und Auswertung von Informations- und Werbekampagnen im Bereich Schule in Bayern. Ziel ist es, die Zielgruppen - insbesondere Lehrkräfte, Schulleitungen, Eltern, Schülerinnen und Schüler sowie Studierende - über bildungspolitische Schwerpunkte und schulische Themen zu informieren und gezielt Personal für den Schuldienst in Bayern zu gewinnen.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 4 days ago

More from this buyer

Full buyer profile

2 open tenders right now

This buyer has no award history in this sector yet. Usual winners, Business services - Germany

Company Wins Total awarded Last win
SOMI Experts GmbH 17 €1,007 Sep 2026
EICS Group GmbH Engineering Solutions 15 €852 Sep 2026
VD Services GmbH 14 €694 Sep 2026
Allgeier IT GmbH 12 €632 Sep 2026
Sicherheit Nord 10 n/a Aug 2026

Based on 1628 awards with a linked company profile over the last 2 years.

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Market context

Avg. open tender · Business services
€23,901,102
5,837 open across Europe right now 91% below sector average
Buyer track record on Aperlena
5 notices tracked · 1 awarded
€1 in awarded contracts

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