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Germany - Advertising and marketing services - General agency for a 360-degree information campaign for German wine

Original Deutschland - Werbe- und Marketingdienstleistungen - Generalagentur 360-Grad Informationsoffensive für deutschen Wein

Awarded Contract award

Key facts

Winner
Hopscotch Network SAS Germany
Buyer
Deutsches Weininstitut GmbH
Where
Germany Rheinhessen-Pfalz
Procedure
Open procedure Anyone may submit a bid, in one step, with no pre-selection. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79340000 Advertising and marketing services 79410000 Business and management consultancy services
Original language
German
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 3 weeks ago
Notice number
602715-2026
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  1. Published
  2. Awarded pending

Summary

Machine-generated summary

The Deutsches Weininstitut GmbH awarded a contract for a general agency to run an integrated 360-degree umbrella campaign for German wine in the second half of 2026. The contractor provides planning, steering, implementation, documentation and success monitoring services for communication and, depending on the module, sales promotion activities. Consumers are to be addressed and informed through as many different communication channels as possible under a single word and figurative mark, with the contractor leading project management and campaign delivery. The contract was awarded to Hopscotch Network SAS Germany. No contract value, duration, number of bids or repeat publication date is given in the notice text.

Description

Generalagentur 360-Grad Informationsoffensive für deutschen Wein Auftragsgegenstand ist die Erbringung von Planungs-, Steuerungs-, Umsetzungs-, Dokumentations- und Erfolgskontrollleistungen durch den Auftragnehmer für eine integrierte 360°-Dachkampagne (Kommunikation und - je nach Modul - Absatzförderung) für deutschen Wein im zweiten Halbjahr 2026. Unter dem Dach einer einheitlichen Wort-Bildmarke sollen Endverbraucher/innen über eine möglichst große Anzahl und möglichst unterschiedliche Kommunikationskanäle angesprochen und informiert werden. Der Auftragnehmer übernimmt die federführende Projektsteuerung und Umsetzung der Kampagne.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 3 weeks ago

View the official notice

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Market context

Avg. open tender · Business services
€23,470,841
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Buyer track record on Aperlena
6 notices tracked · 3 awarded

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