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TED - Tenders Electronic Daily (Publications Office of the EU) verified 4 days ago Contract award

Germany - Advertising and marketing services - Digital advertising measures for the public health service in Baden-Württemberg

Original Deutschland - Werbe- und Marketingdienstleistungen - Digitale Werbemaßnahmen für den Öffentlichen Gesundheitsdienst BW

Awarded Germany Stuttgart Business services

Buyer Land Baden-Württemberg, vertreten durch das Ministerium für Soziales, Gesundheit und Integration Baden-Württemberg

€474,540 awarded value

Key facts

Published
Procedure
Open procedure
  1. Published
  2. Awarded pending

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish the date of this award. See the official notice

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Awarded to

Cyrano Kommunikation GmbH

Awarded value
€474,540
Bids received
16

Summary

Machine-generated summary

The Ministry of Social Affairs, Health and Integration of Baden-Württemberg, acting for the State of Baden-Württemberg, awarded a contract for digital advertising measures for the public health service. The services included developing an overall campaign concept, advising on and steering the campaign, creating and maintaining a website on career opportunities in the public health service, social media awareness campaigns, social media recruiting measures, online advertising on job portals and specialist websites, an optional event stand on up to two events, and evaluation through monitoring and reporting. Cyrano Kommunikation GmbH won the contract. The awarded value was EUR 474,540. The procurement is completed and the contract has been awarded.

Description

Digitale Werbemaßnahmen für den ÖGD Übergeordnete Leistung: 1. Entwicklung eines Gesamtkonzepts für die Werbekampagne, 2. Beratung und Steuerung der Kampagne Einzelleistungen: o Erstellung und Pflege einer Website mit Informationen über Karrieremöglichkeiten im ÖGD o Social-Media-Kampagne zur Schärfung des Bewusstseins für die Vielfalt der Tätigkeiten im ÖGD o Social-Media-Recruiting Maßnahmen zur gezielten Ansprache von potenziellen Bewerbern o Online-Werbemaßnahmen auf Jobportalen und Fachwebseiten o Optionale Leistung: Planen, Errichten und Betreiben eines Veranstaltungsstands auf bis zu zwei Events o Evaluierung und Erfolgskontrolle: Regelmäßige Überprüfung der Wirksamkeit aller Maßnahmen durch Monitoring, Reporting und Ableitung von Optimierungsmaßnahmen. Digitale Werbedienstleistungen für den ÖGD (Durchführung einer Recruiting- und Image-kampagne)

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 4 days ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 843 awards for Business services in Germany.

This award
€474,540
Median award
€376,080
Middle half of past awards
€101,400 to €1.1M

The award sits inside the usual range.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Land Baden-Württemberg, vertreten durch das Ministerium für Soziales, Gesundheit und Integration Baden-Württemberg

Germany

Recent awards

Market context

open now in Business services
7,511
median open notice
€325,413

Who wins in this market

Many suppliers

Germany · Business services

different companies won awards here
1,842
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
1,114

Based on 2,699 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
8.6
of those lots received a single tender
8%
of the awards went to companies based in another country
3%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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