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Germany - Advertising and marketing services - Procurement of a marketing agency

Original Deutschland - Werbe- und Marketingdienstleistungen - Beschaffung einer Marketing-Agentur

Open Contract notice No deadline published
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Summary

Machine-generated summary

The German health insurer KKH is seeking a high-performing and competent marketing agency with a broad portfolio of services. The agency should comprehensively advise KKH on its complex requirements in the German market in the coming years. Core services include strategic and operational consulting as well as conception, planning and optimisation of advertising measures. Topics cover marketing strategy, communication strategy, target group and market analysis, competitor observation, market and trend research, annual planning, campaign conception and planning, social media including TikTok, a content hub blog, newsletters, cooperations, GEO, SXO, artificial intelligence, community management, podcasts, marketing automation and an online magazine.

Description

Gesucht wird eine leistungsstarke und kompetente Marketing-Agentur mit breitem Leistungsportfolio, die die KKH bei ihren komplexen Anforderungen auf dem deutschen Markt in den kommenden Jahren umfassend berät. Die zu erbringenden Kern-Leistungen umfassen die strategische und operative Beratung sowie Konzeptions- und Planungs- und Optimierungs-Leistungen bei der Durchführung werblicher Maßnahmen zu folgenden Themenbereichen: - Marketing-Strategie - Kommunikations-Strategie - Zielgruppenanalyse - Wettbewerbsbeobachtung - Marktbeobachtung - Marktforschung - Trendforschung - Jahresplanung - Kampagnenkonzeptionierung- und -planung - Social Media (inkl. TikTok) - Blog (Content Hub) - Newsletter - Kooperationen - Generative Engine Optimization (GEO) - Search Experience Optimization (SXO) - Künstliche Intelligenz (KI) - Community Management - Podcasts - Marketing Automation - Online Magazin

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

More from this buyer

Full buyer profile

5 open tenders right now

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
add2 GmbH 1 n/a May 2026
Bain & Company Germany Inc; Capgemini Deutschland GmbH 1 n/a Jun 2026

Based on 2 awards with a linked company profile over the last 5 years.

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Market context

Avg. open tender · Business services
€23,674,335
5,880 open across Europe right now 54% below sector average
Buyer track record on Aperlena
25 notices tracked · 7 awarded
€402,295 in awarded contracts

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