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Deutschland - Öffentlichkeitsarbeit - Hamburger Klimaplan - Zielgruppengerechte Kommunikationskampagne zur Aktivierung von Stakeholdern zur Umsetzung der Klimaziele im Bereich Wohngebäude in Hamburg

Awarded Contract award

Key facts

Awarded
Winner
TINKERBELLE GmbH
Awarded value
€1,040,000
Buyer
Behörde für Stadtentwicklung und Wohnen
Where
Germany Hamburg
Procedure
Negotiated procedure The buyer selects candidates, then negotiates the offers before choosing. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79416000 Public relations services 79341400 Advertising campaign services
Original language
German
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 1 month ago
Notice number
138015-2026
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  1. Awarded
  2. Published

Description

Zur Erreichung der Ziele des Hamburger Klimaplans im Wohngebäudebereich hat die Freie und Hansestadt Hamburg (FHH) die „Machbarkeitsstudie zur Erreichung der Klimaschutzziele im Bereich Wohngebäude in Hamburg“ durchführen lassen. Die Machbarkeitsstudie empfiehlt Umsetzungsbausteine, darunter die zentrale Kommunikation durch die FHH, u. a. zur Aktivierung von Eigentümerinnen und Eigentümern von Wohngebäuden zur energetischen Modernisierung. In 2023 wurde bereits eine umfassende Kommunikationsstrategie zur Vermittlung der Förderangebote zur klimagerechten Sanierung von Wohnraum sowie von Informations- und Beratungsinstrumenten entwickelt. Diese soll unter Beibehaltung der zentralen Kampagnenelemente als Ausgangspunkt für die strategische Weiterentwicklung und Optimierung der Kampagne dienen.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

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  1. Read before bidding
    • Estimated value: Set to €1,040,000
    • Award date: Awarded on January 21, 2026
    • Estimated value: Set to €1,040,000

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Market context

Avg. open tender · Business services
€23,618,695
5,963 open across Europe right now 96% below sector average
Buyer track record on Aperlena
13 notices tracked · 5 awarded
€1,872,820 in awarded contracts

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