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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract award

Deutschland - Marketing - Strategisches Marketing

Awarded Germany Berlin Business services

Buyer Deutsche Bahn AG Konzernleitung (Bukr 10)

Key facts

Awarded
Procedure
Negotiated procedure
  1. Awarded
  2. Published
  3. Contract ends June 2028
View the official notice Watch this tender

This contract runs about 36 months, so it is back on the market around June 2028. Log in

When this contract comes back

This contract runs about 36 months, so it is back on the market around June 2028.

Every contract expiring, on the radar

Description

Gegenstand dieser Vergabe sind Dienstleistungen auf dem Gebiet des strategischen Marketings. Dies schließt beispielsweise die strategische Markenführung sowie die Geschäftsentwicklung und eventuelle Neupositionierung eines Geschäftsbereichs mit ein. Leistungsbestandteile sind außerdem die Entwicklung von marketing- bzw. markenstrategischen Konzepten inkl. Umsetzungsbegleitung, die Durchführung von Workshops zur Erarbeitung entsprechender Ideen, Vorgehensweisen sowie zu Innovationen und Ideation. Die detaillierte Leistungsbeschreibung ist abrufbar unter: http://www.deutschebahn.com/bieterportal Um Zugang zu den Unterlagen zu erhalten, suchen Sie auf dem Portal die Vergabe nach Stichworten, die wir im Titel verwenden (z.B. Marketing) oder nach der Projektnummer 24FEA76298.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 843 awards for Business services in Germany.

Median award
€376,080
Middle half of past awards
€101,400 to €1.1M

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Deutsche Bahn AG Konzernleitung (Bukr 10)

Germany

notices in the register
255
awards
109
awarded in total
€190.3M

Who wins its contracts

Many suppliers
different companies won its awards
76
of the awards went to the three most frequent winners
8%

Based on 79 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

of the awards went to companies based in another country
12%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Awards most often to

  1. MAN Truck & Bus Deutschland GmbH 2 awards
  2. Knorr-Bremse GmbH - Division IFE Automatic Door Systems 2 awards
  3. Rail Power Systems GmbH; Lapp Insulators Spolka z - ograniczona odpowiedzialnoscia; Siemens Mobility GmbH 2 awards

40 open tenders right now

Market context

open now in Business services
4,614
median open notice
€220,817

Who wins in this market

Many suppliers

Germany · Business services

different companies won awards here
1,843
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
1,114

Based on 2,700 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
8.6
of those lots received a single tender
8%
of the awards went to companies based in another country
3%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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