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Germany - Marketing - 'Concept of an umbrella brand for civil protection in Lower Saxony and development and implementation of a civil protection campaign for the State of Lower Saxony'

Original Deutschland - Marketing - "Konzeption einer Dachmarke für den Bevölkerungsschutz in Niedersachsen sowie Entwicklung und Umsetzung einer Bevölkerungsschutzkampagne für das Land Niedersachsen"

Awarded Contract award

Key facts

Awarded
Winner
Kochstrasse - Agentur für Marken GmbH
Awarded value
€1,319,328
Buyer
Niedersächsisches Ministerium für Inneres, Sport und Digitalisierung
Where
Germany Hannover
Procedure
Open procedure Anyone may submit a bid, in one step, with no pre-selection. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79342000 Marketing services 79340000 Advertising and marketing services 79413000 Marketing management consultancy services
Original language
German
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 6 days ago
Notice number
633298-2026
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  1. Awarded
  2. Published

Summary

Machine-generated summary

The Lower Saxony Ministry of the Interior, Sport and Digitalisation awarded a contract for developing the concept of an umbrella brand for civil protection in Lower Saxony and for creating and implementing a civil protection campaign for the State of Lower Saxony. The contract was awarded to Kochstrasse - Agentur für Marken GmbH for EUR 1,319,327.73, the same as the estimated value within 1 percent. Budget funds of up to EUR 1,319,327.73 net are available for the first contract term of two years. The award date is 2026-08-21. Details of the scope are set out in the technical description, Part B.

Description

Für das Niedersächsische Ministerium für Inneres, Sport und Digitalisierung soll die Konzeption einer Dachmarke für den Bevölkerungsschutz in Niedersachsen sowie Entwicklung und Umsetzung einer Bevölkerungsschutzkampagne für das Land Niedersachsen vergeben werden. Es stehen dafür Haushalts-mittel in Höhe von maximal 1.319.327,73 EUR (netto) für die erste Vertragslaufzeit von zwei (2) Jahren zur Verfügung. Nähere Einzelheiten zu Art und Umfang des Auftrags sind der Leistungsbeschreibung - Fachlicher Teil (Teil B) zu entnehmen.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 6 days ago

View the official notice

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Market context

Avg. open tender · Business services
€23,872,381
5,856 open across Europe right now 94% below sector average
Buyer track record on Aperlena
10 notices tracked · 2 awarded
€1,319,328 in awarded contracts

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