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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract notice

Germany - Marketing consultancy - Campaign to recruit skilled workers in nursing care

Original Deutschland - Marketing-Beratung - Kampagne zur Fachkräftegewinnung in der Pflege

Open Germany Arnsberg Business services

Buyer Vergabe und Beschaffungszentrum Dortmund

€252,000 estimated value

Key facts

Published
Procedure
Negotiated procedure
  1. Published

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Summary

Machine-generated summary

The City of Dortmund is procuring the planning and implementation of a public communications campaign to attract skilled professionals to the care sector. Working with welfare organisations and the health economy, the campaign should present nursing and the demand for qualified care staff in Dortmund in a positive light, avoiding negative framing such as care crisis narratives. A concrete idea is a care month in Dortmund, bundling activities and media coverage around 12 May 2026, the international day of nursing. The contract is awarded at a fixed price; further details are set out in the procurement documents.

Description

Auftragsgegenstand ist die Planung und Durchführung einer öffentlichkeitswirksamen Kampagne zur Gewinnung von Fachkräften in der Pflege. Es handelt sich um eine Vergabe mit vorgegebenem Festpreis. Weitere Einzelheiten können den Vergabeunterlagen entnommen werden. Die Stadt Dortmund steht gemeinsam mit den Träger*innen der Wohlfahrtspflege sowie mit der Gesundheitswirtschaft vor den Herausforderungen des demographischen Wandels. Der Bedarf von qualifizierter Pflege ist hoch und wird auch noch weiter steigen. Es gilt, die Bedeutung Pflege allgemein und den Bedarf an Fachkräften in Dortmund öffentlich positiv sichtbar zu machen. Die grundlegende Ausrichtung ist eine positive Darstellung der Pflege und keine negative Darstellung ("Pflegenotstand", etc.). Konkrete Idee ist die Ausrichtung eines "Pflegemonats" in Dortmund, der rund um den 12.05.2026 (Tag der Pflege) Aktionen und Berichterstattungen bündelt und für Aufmerksamkeit sorgt. Weitere Einzelheiten können den Vergabeunterlagen entnommen werden.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 843 awards for Business services in Germany.

This notice
€252,000
Median award
€376,080
Middle half of past awards
€101,400 to €1.1M

The estimate sits inside the usual range.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Vergabe und Beschaffungszentrum Dortmund

Germany

notices in the register
426
awards
93
awarded in total
€62.8M

Who wins its contracts

Many suppliers
different companies won its awards
81
of the awards went to the three most frequent winners
9%
of its calls state an estimated value
3%

Based on 87 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
6.6
of those lots received a single tender
7%
of the awards went to companies based in another country
3%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

This buyer has no award history in this sector yet. Usual winners, Business services - Germany

Company Wins Total awarded Last win
VD Services GmbH 25 €1,266 Sep 2026
SOMI Experts GmbH 22 €1,333 Sep 2026
Allgeier IT GmbH 21 €1,088 Oct 2026
EICS Group GmbH Engineering Solutions 21 €1,050 Oct 2026
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft 15 €5.6M Jun 2026

Based on 2699 awards with a linked company profile over the last 2 years.

97 open tenders right now

Market context

Larger than 48% of the open notices in Business services across Europe.

open now in Business services
7,591
median open notice
€300,000

Who wins in this market

Many suppliers

Germany · Business services

different companies won awards here
1,843
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
1,114

Based on 2,700 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
8.6
of those lots received a single tender
8%
of the awards went to companies based in another country
3%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Similar tenders

Open now

13

days left

Media agency

Germany Business services Hochschule Ruhr West Standort Mülheim an der Ruhr

Awarded before

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