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TED - Tenders Electronic Daily (Publications Office of the EU) verified 4 days ago Contract notice

Germany - Information and promotional products - Supply of DB promotional items and operation of the DB Bahnshop merchandising shop

Original Deutschland - Informations- und Werbeerzeugnisse - Lieferung von DB-Werbemitteln und Betreiben des Merchandisingshops DB Bahnshop

Open Germany Berlin Furniture & appliances

Buyer Deutsche Bahn AG Konzernleitung (Bukr 10)

€64.0M estimated value · €64,000,000

Key facts

Published
Procedure
Negotiated procedure
  1. Published

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Summary

Machine-generated summary

Deutsche Bahn AG and its affiliated companies seek a capable full-service wholesale supplier of promotional items able to supply all national and international demand units of Deutsche Bahn AG and of its subsidiaries and affiliated companies with promotional products of the required quality and quantity while observing defined processes. Items outside the standing range, for example for marketing campaigns and seasonal business such as Christmas, are not permanently stocked and are requested as needed. The future contract partner should have expertise in designing and marketing sustainable promotional items, as the range is to be converted to sustainable products. The same provider must also independently operate the DB Bahnshop as a concession holder, manage production, distribution and marketing, and implement corporate design and UX requirements.

Description

Die Deutsche Bahn AG und die mit ihr verbundenen Unternehmen suchen einen leistungsfähigen Full-Service-Werbemittelgroßhändler, der in der Lage ist, alle nationalen und internationalen Bedarfsträger der Deutschen Bahn AG sowie der Töchter und Beteiligungsgesellschaften mit Werbemitteln in der geforderten Qualität und Quantität unter Einhaltung definierter Prozesse zu beliefern. Artikel außerhalb des aufgelegten Sortiments, bspw. für Marketing-Aktionen und Sonderaufträge (saisonales Geschäft wie z.B. Weihnachten), werden nicht ständig bevorratet, sondern bei Bedarf entsprechend angefragt. Der zukünftige Vertragspartner soll über Expertise im Bereich der Gestaltung und Vermarktung nachhaltiger Werbeartikel verfügen. Das Werbemittelsortiment der Deutschen Bahn AG soll perspektivisch auf nachhaltige Werbemittel umgestellt werden. Gleicher Dienstleister soll neben den DB-Werbemitteln ebenso die Aktivitäten des DB Bahnshop als Konzessionsnehmer der Deutschen Bahn AG eigenständig betreiben. Der Anbieter muss die Markenwelt der Deutschen Bahn AG verstehen, sie im Shop-Umfeld zum Ausdruck bringen und in der Lage sein, das Sortiment positionierungsrelevant zu pflegen. Die aktuellen Produkte sollen vom Konzessionsnehmer kritisch geprüft werden, Bewährtes bestehen bleiben und neue Ideen entwickelt werden. Der Anbieter verantwortet es, die hiermit verbundene Kommunikation on- und offline entsprechend auszuspielen sowie alle von Corporate Design und UX entwickelte Vorgaben und Regelwerke umzusetzen. D.h. der Konzessionsnehmer ist für das vertriebliche und kommunikative Betreiben des DB Bahnshop verantwortlich und wird die gesamte Produktion, den Vertrieb sowie die Vermarktung der Produkte übernehmen.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 4 days ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 408 awards for Furniture & appliances in Germany.

This notice
€64.0M
Median award
€216,053
Middle half of past awards
€84,716 to €397,593

The estimate is larger than three in four past awards.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Deutsche Bahn AG Konzernleitung (Bukr 10)

Germany

notices in the register
255
awards
109
awarded in total
€190.3M

Who wins its contracts

Many suppliers
different companies won its awards
76
of the awards went to the three most frequent winners
8%

Based on 79 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

of the awards went to companies based in another country
12%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Who usually wins this buyer's contracts in this sector

Based on 3 awards with a linked company profile over the last 5 years.

137 open tenders right now

Market context

Larger than 99% of the open notices in Furniture & appliances across Europe.

open now in Furniture & appliances
4,026
median open notice
€144,839

Who wins in this market

Many suppliers

Germany · Furniture & appliances

different companies won awards here
727
of the awards went to the three most frequent winners
8%
buyers awarded contracts here
571

Based on 1,032 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
4.1
of those lots received a single tender
18%
of the awards went to companies based in another country
6%
of the tenders came from another country
6%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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