Summary
Machine-generated summaryThe contracting authority is procuring a framework agreement for media agency services, both for its own needs and for DOT (Din Offentlige Transport), a collaboration between the contracting authority, DSB, Hovedstadens Letbane I/S and Metroselskabet. The services, governed by the framework agreement with its annexes, cover media strategy consulting, media planning, execution and reporting of campaigns in paid and owned media, and knowledge sharing, inspiration and collaboration evaluation. The agreement defines how these media agency services are delivered to the parties within the transport collaboration.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 day ago
What this market pays
The buyer has too few awards of its own in this sector, so this is the range of the last 84 awards for Business services in Denmark.
- This notice
- €10.7M
- Median award
- €841,022
- Middle half of past awards
- €478,235 to €2.7M
The estimate is larger than three in four past awards.
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileTrafikselskabet Movia; DSB; Metroselskabet I/S; Hovedstadens Letbane
- notices in the register
- 4
- awards
- 2
- awarded in total
- €11.4M
One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.
This buyer has no award history in this sector yet. Usual winners, Business services - Denmark
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| EY Godkendt Revisionspartnerselskab | 11 | €10.1M | Sep 2026 |
| PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB | 9 | €5.8M | Apr 2026 |
| BDO Statsautoriseret revisionspartnerselskab | 4 | €1.5M | Jun 2026 |
| Dentsu Danmark A/S | 3 | €11.4M | Sep 2026 |
| Securitas A/S | 3 | €5.7M | Jun 2026 |
Based on 137 awards with a linked company profile over the last 2 years.
2 open tenders right now
- Advertising and marketing services - Re-tender: Procurement of media agency services No deadline published
Market context
Larger than 91% of the open notices in Business services across Europe.
- open now in Business services
- 7,382
- median open notice
- €350,000
Who wins in this market
Many suppliersDenmark · Business services
- different companies won awards here
- 101
- of the awards went to the three most frequent winners
- 18%
- buyers awarded contracts here
- 101
Based on 137 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 5.6
- of those lots received a single tender
- 5%
- of the awards went to companies based in another country
- 5%
- of the tenders came from another country
- 1%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
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