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Find a Tender Service (UK Cabinet Office / Crown Commercial Service) verified 1 week ago Prior information notice

Children’s Passive Online Measurement (CPOM)

Upcoming United Kingdom Business services

Buyer Ofcom

€1.5M estimated value · €1,457,216 · converted from GBP

Key facts

Published
  1. Published

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Summary

Machine-generated summary

Ofcom is carrying out market engagement to gather feedback that will help finalise its procurement strategy and tender documentation for a study measuring the passive online behaviour of children aged 8 to 17. The study should capture children's online usage levels, extend beyond the current study that only covers ages up to 14, and use continuous monitoring or a multi-wave approach during the year to reflect recent usage. Data must be usable for enforcement and regulation activities. This is an information gathering exercise only; prospective suppliers are not being assessed and participation is not a precondition for any future tender. The anticipated budget range is GBP 1m to GBP 1.5m for a potential 4 year contract term.

Description

Ofcom is undertaking this market engagement to gather general feedback to inform and help us finalise our procurement strategy and tender documentation. A formal procurement procedure is expected to follow this market engagement exercise but please note that undertaking this market engagement exercise does not commit Ofcom to any course of action, including undertaking a subsequent procurement process. This is an information gathering exercise only. Prospective suppliers are not being assessed at this stage and taking part is not a necessary pre-condition to being part of the tender. Some more information about what Ofcom needs: The study needs to contain information on what 8-17 year olds are doing online. This is an extension beyond our current study which only goes up to the age of 14. Ideally we’d like to be able to answer questions about children’s online usage levels and refer to fairly recent usage at any time during the year, so this may mean continuous monitoring or at least a multi-wave approach during the year. The data must be able to be used for enforcement and regulation activities. Our main aim is to ensure that our thinking about the objectives and structure of the study match market capability both in terms of new possibilities and also limitations. We anticipate a budget range to be between £1m - £1.5m. These figures are for the potential 4 year contract term.

Official source

Source: Find a Tender Service (UK Cabinet Office / Crown Commercial Service)

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Last verified against Find a Tender Service (UK Cabinet Office / Crown Commercial Service) 1 week ago

Documents on Find a Tender Service (UK Cabinet Office / Crown Commercial Service) (English)

Ofcom

United Kingdom

notices in the register
24
awards
17
awarded in total
€14.4M

Who wins its contracts

Many suppliers
different companies won its awards
15
of the awards went to the three most frequent winners
25%

Based on 16 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
Savanta 1 €1.2M Jul 2026
Magenta Research Ltd 1 €82,002 Aug 2026
Critical Research Ltd. 1 €64,596 Sep 2026

Based on 3 awards with a linked company profile over the last 5 years.

2 open tenders right now

Market context

open now in Business services
7,323
median open notice
€323,750

Who wins in this market

Many suppliers

United Kingdom · Business services

different companies won awards here
902
of the awards went to the three most frequent winners
7%
buyers awarded contracts here
416

Based on 1,892 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

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