Summary
Machine-generated summaryGlasgow Caledonian University awarded a contract for campaign planning, delivery, and performance-led student recruitment services. The supplier must provide higher education sector strategy, performance marketing and media buying, AI-powered campaign planning tools, and transparent measurement and conversion tracking across all platforms, delivering measurable recruitment solutions in domestic and international markets. The contract was won by Penna plc. No contract value, number of bids, contract duration, or date of return to market is given in the record.
Description
Official source
Source: Find a Tender Service (UK Cabinet Office / Crown Commercial Service)
Always verify details on the official notice.
Last verified against Find a Tender Service (UK Cabinet Office / Crown Commercial Service) 11 hours ago
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Market context
- Avg. open tender · Business services
- €19,013,591
- Buyer track record on Aperlena
- 14 notices tracked · 14 awarded
- €2,908,494 in awarded contracts
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