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2025-791 Purchase data for red meat and dairy

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  1. Published
  2. Deadline open for 34 days
  3. Awarded pending

Summary

Machine-generated summary

AHDB, the UK Agriculture and Horticulture Development Board, is procuring consumer purchase data for red meat and dairy products and their competitors, to understand demand, trends and switching within the meat and dairy sectors. The tender is divided into 5 lots: meat purchase data, dairy purchase data, segmentation, marketing mix models, and adhoc panel insight. Each lot is evaluated and awarded independently, and suppliers may bid for any number of lots. The estimated contract starts on 26 April 2027 for an initial 3 years, with 1+1+1 extension options. Documents are available via the Defra e-procurement portal. The closing date is noon on 14 September 2026.

Description

AHDB require purchase data for red meat and dairy and their competitors to understand demand for our sector products and know about trends and switching within meat and dairy. This will be one tender with 5 lots covering the following: Lot 1 - Meat purchase data Lot 2 - Dairy purchase data Lot 3 - Segmentation Lot 4 - Marketing mix models Lot 5 - Adhoc panel insight Closing date is NOON 14th September 2026 Use this link to access documents and registering information. https://defra-family.force.com/s/Welcome Each Lot will be evaluated and awarded independently. The Authority reserves the right to award: • a single Lot to one supplier; • multiple Lots to the same supplier; and/or • different Lots to different suppliers. There is no restriction on the number of Lots that may be awarded to any one supplier, provided that the supplier submits the most advantageous tender for the relevant Lot(s) and demonstrates the capacity and capability to deliver the requirements. Estimated contract start date is 26th April 2027, initial contract is for 3 years with 1+1+1 options to extend if required.

Official source

Source: Find a Tender Service (UK Cabinet Office / Crown Commercial Service)

Always verify details on the official notice.

Last verified against Find a Tender Service (UK Cabinet Office / Crown Commercial Service) 1 month ago

Documents on Find a Tender Service (UK Cabinet Office / Crown Commercial Service) (English)

View the official notice

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