Summary
Machine-generated summaryRegion Stockholm is procuring media agency services. The procurement covers three parts: media agency services for information campaigns, media agency services for employer and brand-strengthening campaigns, and media agency services for recruitment. The full scope of the assignment is set out in the procurement documents. The buyer is Region Stockholm, Sweden.
Description
Bid or no-bid?
Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.
Can I bid?
- Open procedure: any interested supplier may submit a bid. Above the EU threshold: open to companies from any EU country.
- The notice is written in Swedish.
- Certificates from another EU country? Check the equivalents on eCertis
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
Report an error in this notice
Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 5 hours ago
Expected award price
- likely award for this notice, from its published estimate of €15,565,933
- €14.9M to €15.6M
Comparable awards in this country and sector came in at a median of 100% of their published estimate, half of them between 96% and 100%, based on 21 awards of the last 3 years.
Each award is compared with the estimate of the same lots, framework agreements excluded. A published estimate may include options and renewals, so an award under it is not always a discount.
What this market pays
The buyer has too few awards of its own in this sector, so this is the range of the last 246 awards for Business services in Sweden.
- This notice
- €15.6M
- Median award
- €385,297
- Middle half of past awards
- €137,139 to €1.3M
The estimate is larger than three in four past awards.
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileRegion Stockholm - Fastighets- och servicenämnden/Inköpscentralen; Primärvårdsnämnden; Regionstyrelsen; Hälso- och sjukvårdsnämnden; Karolinska Universitetssjukhuset; Kulturnämnden; Patientnämnden; Regionrevisorerna; Stockholms läns sjukvårdsområde; Förvaltning för utbyggd tunnelbana; Ambulanssjukvå
This is the only notice from this buyer in the register so far, so there is no record to show yet.
This buyer has no award history in this sector yet. Usual winners, Business services - Sweden
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| Ernst & Young Aktiebolag | 17 | €4.9M | May 2026 |
| Securitas Sverige Aktiebolag | 14 | €83.2M | Jun 2026 |
| Azets Revision & Rådgivning AB | 14 | €1.4M | Aug 2026 |
| Avarn Security AB | 11 | €24.5M | Apr 2026 |
| Öhrlings PricewaterhouseCoopers AB | 11 | €4.0M | Sep 2026 |
Based on 689 awards with a linked company profile over the last 2 years.
Market context
Larger than 93% of the open notices in Business services across Europe.
- open now in Business services
- 7,391
- median open notice
- €349,732
Who wins in this market
Many suppliersSweden · Business services
- different companies won awards here
- 509
- of the awards went to the three most frequent winners
- 7%
- buyers awarded contracts here
- 335
Based on 689 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 6.2
- of those lots received a single tender
- 11%
- of the awards went to companies based in another country
- 3%
- of the tenders came from another country
- 17%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
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