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River Tweed Trail, Brand Positioning and Audience Development

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  1. Published
  2. Deadline open for 37 days
  3. Awarded pending

Summary

Machine-generated summary

Tweed Forum sought specialist support to refine and articulate the River Tweed Trail visitor proposition and develop clear visitor-focused positioning. The work included identifying target audiences whose motivations, values and interests align with the Trail experience, and defining the Trail's USP based on its landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. The aim was a differentiated position within the walking and cycling tourism market. Bidding has closed, with a deadline of 2026-09-09.

Description

The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market. NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=839227. The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx. Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. (SC Ref:839227)

Official source

Source: Public Contracts Scotland

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Last verified against Public Contracts Scotland 1 day ago

Documents on Public Contracts Scotland (English)

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Market context

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€19,477,578
6,534 open across Europe right now 100% below sector average
Buyer track record on Aperlena
7 notices tracked · 1 awarded
€11,547 in awarded contracts

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