Skip to content
Aperlena
Free alerts

Netherlands - Advertising and marketing services - Media strategy, campaign management and media buying

Original Nederland - Reclame- en marketingdiensten - Mediastrategie, campagnemanagement en mediainkoop

Closed Contract notice

Key facts

Closed
Estimated value
€4,000,000
Buyer
Vrije Universiteit Amsterdam
Where
Netherlands
Procedure
Open procedure Anyone may submit a bid, in one step, with no pre-selection. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79340000 Advertising and marketing services 79341000 Advertising services
Original language
Dutch
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 1 month ago
Notice number
427528-2026
Watch this tender

Bidding is closed. An award or a correction on this notice: an email when the register sees it. Log in

  1. Published
  2. Deadline open for 79 days
  3. Awarded pending

Summary

Machine-generated summary

Vrije Universiteit Amsterdam (VU) in the Netherlands intends to award a framework agreement for media strategy, campaign management and media buying. The contractor will support the university strategically and operationally in planning, execution, monitoring, evaluation and optimisation of media campaigns, with a focus on online campaigns, moving from fragmented ad hoc campaigns to a balanced mix of small, medium and larger strategic campaigns. The estimated value is around EUR 4,000,000 excluding VAT over four years plus implementation, about EUR 1,000,000 per year, of which around 75% is media buying and 25% campaign management and strategy. The maximum value of the framework agreement is EUR 6,000,000 including VAT.

Description

De Vrije Universiteit Amsterdam (hierna: VU) is voornemens een raamovereenkomst te sluiten voor mediastrategie, campagnemanagement en media-inkoop. De opdracht omvat het strategisch en operationeel ondersteunen van de VU bij de planning, uitvoering, monitoring, evaluatie en optimalisatie van mediacampagnes, ter realisatie van de marketing- en communicatiedoelstellingen en conform de specificaties en voorwaarden van de VU. Met deze opdracht beoogt de VU toe te werken naar een samenhangende, datagedreven en efficiënte inzet van media en mediakanalen. De VU zoekt advies en ondersteuning bij de transitie van een groot aantal versnipperde, ad-hoc campagnes naar een gebalanceerde mix van kleinschalige, middelgrote en grotere strategische campagnes. Hierbij ligt de focus op online campagnes. De beoogde opdrachtnemer levert gedurende de looptijd van de overeenkomst geïntegreerde dienstverlening op het gebied van mediastrategie, campagnemanagement en media-inkoop. De geraamde opdrachtwaarde bedraagt circa € 4.000.000 exclusief btw, over een totale looptijd van vier jaar plus implementatie, zijnde circa € 1.000.000 per jaar. Van deze totale waarde valt circa 75% onder mediainkoop en circa 25% onder campagnemanagement en mediastrategie. De maximale waarde voor de beoogde raamovereenkomst wordt vastgesteld op € 6.000.000 incl. BTW.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

View the official notice

More from this buyer

Full buyer profile

7 open tenders right now

Recent awards

Change history

Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.

  1. Act now
    • Estimated value: Set to €4,000,000
    • Submission deadline: Brought forward by 1 day: now September 9, 2026, 00:00
    • Estimated value: Set to €4,000,000

Follow this tender and we email you the moment it changes. Create account

Similar tenders

Market context

Avg. open tender · Business services
€23,665,313
5,998 open across Europe right now 83% below sector average
Buyer track record on Aperlena
31 notices tracked · 15 awarded
€15,352,518 in awarded contracts

Never miss a tender like this

57 new notices in Business services in Netherlands in the last 7 days. Get an email when new ones appear. Free.

Set up my alert
Open notice

Keyboard shortcuts

Read a list without reaching for the mouse. The shortcuts stay quiet while you type in a field.

j
Next result
k
Previous result
Enter
Open the result
n
Next page
p
Previous page
c
Compare this result
s
Shortlist this result
/
Search from any page
Ctrl K
Search from any page
?
Show these shortcuts
Esc
Close

Start from a question

Browse by sector

Index

Close
Log in

Language