Summary
Machine-generated summaryThe contracting authority, referred to as the OU, intends to award a framework agreement with one (1) contractor for the provision of marketing and communication services on its behalf. The selected contractor(s) will enter into an agreement with an initial duration of one (1) year, expected to start on 1 September 2026. The OU has the option to extend the agreement three (3) times, each extension lasting one (1) option year, so the maximum possible duration of the contract is four (4) years. The procurement concerns advertising and marketing services, specifically marketing and communication services, and takes place in the Netherlands.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 3 days ago
What this market pays
The buyer has too few awards of its own in this sector, so this is the range of the last 1,398 awards for Business services in Netherlands.
- This notice
- €2.5M
- Median award
- €300,006
- Middle half of past awards
- €160,096 to €494,365
The estimate is larger than three in four past awards.
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileOpen Universiteit
This buyer has no award history in this sector yet. Usual winners, Business services - Netherlands
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| Flextender B.V. | 76 | €4.4M | Sep 2026 |
| Zie bijgevoegd document | 27 | €13.6M | Oct 2026 |
| YER Nederland B.V. | 24 | €6.2M | Sep 2026 |
| Doen'r Zuid B.V. | 23 | €5.5M | Aug 2026 |
| Masters in Public B.V. | 20 | €5.2M | Sep 2026 |
Based on 2087 awards with a linked company profile over the last 2 years.
2 open tenders right now
Market context
Larger than 76% of the open notices in Business services across Europe.
- open now in Business services
- 7,465
- median open notice
- €349,866
Who wins in this market
Many suppliersNetherlands · Business services
- different companies won awards here
- 1,242
- of the awards went to the three most frequent winners
- 6%
- buyers awarded contracts here
- 529
Based on 2,087 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 4.5
- of those lots received a single tender
- 19%
- of the awards went to companies based in another country
- 1%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
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