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IWM/2627/DE/3512: SEO/GEO Consultancy Services for Imperial War Museums

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  1. Published
  2. Deadline open for 33 days
  3. Awarded pending

Summary

Machine-generated summary

Imperial War Museums (IWM) is procuring ongoing SEO, GEO and AI search visibility consultancy for its websites and digital estate. Services include technical SEO audits, content strategy and optimisation, keyword research, AI and answer engine visibility, structured data recommendations, search analytics and reporting, user journey optimisation, indexing improvements, and training for internal teams. The buyer is Imperial War Museums, based in the UK. It is a two-year contract with the option to extend by two further one-year periods, and the advertised value anticipates both extensions being used. Value and deadline are not stated in the notice. Access is via the Delta eSourcing portal using the published tenderbox access code.

Description

Imperial War Museums (IWM) is seeking a supplier to provide ongoing consultancy and advisory support for Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO) and AI search visibility across its websites and digital estate. The appointed supplier will work closely with IWM's content, digital and technical teams to improve organic search performance, online discoverability and visibility within both traditional search engines and AI-driven search and answer platforms. Services are expected to include: •Technical SEO audits and recommendations •Content optimisation and content strategy •Keyword research and search intent analysis •Generative Engine Optimisation (GEO) and AI visibility consultancy •Answer engine optimisation for AI assistants and answer engines •Structured data and schema markup recommendations •Search analytics, reporting and performance measurement •User journey optimisation and conversion improvement •Website discoverability and indexing improvements •Training, knowledge transfer and capability building for internal teams The supplier will support IWM in increasing reach and visibility across search engines and AI-powered discovery platforms, improving audience engagement and commercial outcomes, establishing meaningful performance measures and future-proofing digital discoverability strategies within an evolving search landscape. IWM is advertising a two-year contract, with the option to extend by two further one-year periods. Please note that the advertised value of the contract anticipates that IWM will choose to use both contract extensions. Tenderbox Access Code: Z7D9YGM2Y4 For more information about this opportunity, please visit the eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Data-management-services./Z7D9YGM2Y4 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/Z7D9YGM2Y4

Official source

Source: Find a Tender Service (UK Cabinet Office / Crown Commercial Service)

Always verify details on the official notice.

Last verified against Find a Tender Service (UK Cabinet Office / Crown Commercial Service) 1 month ago

Documents on Find a Tender Service (UK Cabinet Office / Crown Commercial Service) (English)

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Market context

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€26,431,589
6,013 open across Europe right now 99% below sector average
Buyer track record on Aperlena
10 notices tracked · 3 awarded

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