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Ireland - Research services - Invitation to tender for Bord Bia's Consumer Lifestyle Trend - Cultivate

Awarded Contract award

Key facts

Awarded
Winner
Brand Genetics Ltd.
Awarded value
€345,000
Buyer
Bord Bia (Irish Food Board)
Where
Ireland Eastern and Midland
Procedure
Open procedure Anyone may submit a bid, in one step, with no pre-selection. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
73110000 Research services 73210000 Research consultancy services 79310000 Market research services
Original language
English
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 1 month ago
Notice number
326043-2026
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Description

In 2023 Bord Bia undertook a significant update of its Consumer Lifestyle Trends programme, a programme that has been in existence for 18 years now. This body of work now known as Cultivate reflects on the big picture macro trends influencing emerging consumer behaviours which are likely to impact the food and drinks industry. The programme was developed to help Irish food and drink companies build a more consumer centric culture and create more futures focused perspectives within their businesses. As such, the programme is designed to help businesses enhance their strategic planning, tactical responsiveness, and organisational agility, driving NPD, innovation and overall business decision making. The recent update has brought new momentum to engagement with our trends programme. As well as using the content with client companies, it provides a backdrop to much of Bord Bia’s own consumer insight work, informing many of Bord Bia’s thought leadership studies and providing context and direction for much of the organisation’s bespoke client work whilst also being used extensively by internal teams to deliver various work streams. Over the years, in addition to the headline report, the programme has yielded a breadth of allied resources including an interactive PowerPoint presentation, a dedicated website, videos, newsletters, stimulus for workshops, toolkits, workbooks, and inspiration expeditions. Nearly three years since the significant refresh, Bord Bia must now tender to update Cultivate and is seeking to appoint a suitable agency to deliver this content for 2026, ensuring that it continues to be relevant for our client companies and Bord Bia going forward

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

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    • Estimated value: Set to €345,000
    • Award date: Awarded on March 9, 2026
    • Estimated value: Set to €345,000

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Market context

Avg. open tender · Research & development
€3,285,325
524 open across Europe right now 89% below sector average
Buyer track record on Aperlena
400 notices tracked · 340 awarded
€11,052,309 in awarded contracts

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