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TED - Tenders Electronic Daily (Publications Office of the EU) verified 2 days ago Contract award

Ireland - Advertising and marketing services - Creative and Digital Campaign Services to the Irish Defence Forces

Awarded Ireland Eastern and Midland Business services

Buyer Irish Defence Forces_1144

€450,000 awarded value

Key facts

Awarded
Procedure
Open procedure
  1. Awarded
  2. Published
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Awarded to

The Public House

Awarded value
€450,000
Award date
Bids received
13
Record with this buyer
1 first contract from this buyer in the register

Description

The requirement is for the creation of digital and traditional advertising content for the Irish Defence Forces (DF). This content will form the basis for recruitment advertising over the next 4 to 5 years across the Defence Forces. The Defence Forces comprise the Army, Air Corps, Naval Service and the Reserve Defence Forces (Army and Navy). Recruitment is a critical component of maintaining the operational effectiveness and readiness of the Defence Forces, and therefore, a steady influx of talented individuals is required to join its ranks and fulfil roles across a range of appointments. The objective is to enhance the visibility of recruitment opportunities and increase the application pool for these categories, while ensuring the advertisement campaigns align with Defence Forces’ recruitment objectives, branding guidelines, and diversity strategies. The Defence Forces has identified that there is a gap in knowledge amongst the public regarding the range of careers available in the DF and this is very evident amongst females in the 18-39 age bracket (Fleishman Hillard, 2024). The aim of these advertising campaigns would be to bridge this knowledge gap amongst all potential inductees (18-39 year olds) and their significant influences (parents, partners, siblings, friends, career guidance teachers etc.).

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 days ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 943 awards for Business services in Ireland.

This award
€450,000
Median award
€150,000
Middle half of past awards
€59,606 to €400,000

The award is larger than three in four past awards.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Irish Defence Forces_1144

Ireland

notices in the register
152
awards
58
awarded in total
€39.8M

Who wins its contracts

Many suppliers
different companies won its awards
52
of the awards went to the three most frequent winners
6%
of its calls state an estimated value
99%

Based on 52 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
3.4
of those lots received a single tender
26%
of the awards went to companies based in another country
9%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Recent awards

8 open tenders right now

Market context

open now in Business services
7,317
median open notice
€354,296

Who wins in this market

Many suppliers

Ireland · Business services

different companies won awards here
656
of the awards went to the three most frequent winners
5%
winners of the last 12 months were new here
391 of 459
buyers awarded contracts here
245

Based on 976 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
11.6
of those lots received a single tender
12%
of the awards went to companies based in another country
21%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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