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TED - Tenders Electronic Daily (Publications Office of the EU) verified 2 days ago Prior information notice

France - Miscellaneous business services - Communication campaign promoting organic meat (beef, veal, lamb) in France

Original France - Services divers aux entreprises et services connexes - Réalisation d’une campagne de communication en faveur de la viande BIO (bœuf, veau, agneau) en France.

Upcoming France Ile-de-France Business services

Buyer INTERBEV

Key facts

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  1. Published

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Summary

Machine-generated summary

The organic livestock and meat sector is seeking a service provider to design and run a communication campaign promoting organic meat, covering beef, veal and lamb, in France. The aim is to support a new cycle after several years of decline by better valuing the organic meat offer and encouraging consumption, with the ultimate goal of developing sales. The campaign will target both distributors and consumers and will include an activation strand aimed at the commercial catering sector. Planned actions include press and public relations and awareness activities explaining organic farming messages to the identified audiences, highlighting quality, animal welfare, environmental protection, biodiversity and sustainable production under a strict specification.

Description

Accompagner un cycle nouveau après plusieurs années de repli, en concentrant les efforts vers une plus juste valorisation de l’offre de viandes bio et en donnant envie d’en consommer, pour in fine, développer les ventes, tel est l’objectif de la filière Elevage et Viandes Bio à travers cette campagne de communication. Il y a beaucoup de raisons de faire le choix de la viande bio : la viande bio, c’est la promesse de « bien-manger » dans un contexte sociétal où les enjeux environnementaux et climatiques sont - et vont - rester des sujets importants dans l’actualité et impactants dans le choix des consommateurs français. C’est la promesse d’une viande de qualité produite dans le respect de l’environnement, de nos territoires et de notre patrimoine, selon un cahier des charges strict. Choisir la viande bio, c’est aussi soutenir une filière, fière de ses produits, et engagée dans une démarche durable visant à protéger la biodiversité et la santé des consommateurs d’aujourd’hui et de demain. Cette campagne touchera à la fois les distributeurs et les consommateurs, et comportera également un volet d’activation vers la restauration commerciale. Les actions comprendront des relations presse et publiques, et de la sensibilisation visant à vulgariser les messages sur l’élevage bio auprès des cibles identifiées.

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Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 days ago

INTERBEV

France

notices in the register
3

This buyer has no award history in this sector yet. Usual winners, Business services - France

Company Wins Total awarded Last win
GRANT THORNTON 28 €5.6M Aug 2026
SEBAN ET ASSOCIES 18 €3.6M Sep 2026
ARTELIA 18 €2.7M Aug 2026
[NON-DIFFUSIBLE] 16 €748,625 Sep 2026
KPMG 15 €2.0M Aug 2026

Based on 5472 awards with a linked company profile over the last 2 years.

Market context

open now in Business services
7,391
median open notice
€349,732

Who wins in this market

Many suppliers

France · Business services

different companies won awards here
4,016
of the awards went to the three most frequent winners
1%
winners of the last 12 months were new here
2,910 of 3,167
buyers awarded contracts here
2,536

Based on 5,765 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
9.4
of those lots received a single tender
9%
of the awards went to companies based in another country
2%
of the tenders came from another country
8%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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