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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 day ago Contract award

France - Advertising and marketing services - Mandate for the acquisition of advertising space and associated services

Original France - Services de publicité et de marketing - Prestation de mandat pour l'acquisition d'espaces publicitaires et services associés

Awarded France Business services

Buyer OPCO AKTO

Key facts

Published
Procedure
Open procedure
  1. Published
  2. Awarded pending

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish the date of this award. See the official notice

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Awarded to

HEROIKS MEDIA

Bids received
3

Summary

Machine-generated summary

OPCO AKTO awarded a contract for a media agency mandate. The contract covered advice on media and influence strategy, the purchase of advertising space, collaboration with influencers, and special press operations. The appointed agency also had to provide operational teams with guidance on prospective topics, target audiences, audience studies and advertising monitoring according to needs during the year. The contract was awarded to HEROIKS MEDIA, which carried out these advertising and marketing services for the buyer.

Description

Le présent marché a pour objet la sélection d’une agence assurant le conseil en stratégie média et d’influence, la prestation d’achat d’espaces médias et de collaboration avec des influenceurs, et d’opérations presse spéciales. Le Titulaire devra également apporter aux équipes opérationnelles des conseils et éclairages sur des sujets prospectifs, des cibles, des études et veilles publicitaires en fonction des besoins durant l’année.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 day ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 2,000 awards for Business services in France.

Median award
€110,038
Middle half of past awards
€52,978 to €300,000

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

OPCO AKTO

France

notices in the register
23
awards
12

Who wins its contracts

Many suppliers
different companies won its awards
11
of the awards went to the three most frequent winners
27%
of its calls state an estimated value
9%

Based on 11 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Recent awards

3 open tenders right now

Market context

open now in Business services
7,382
median open notice
€350,000

Who wins in this market

Many suppliers

France · Business services

different companies won awards here
4,014
of the awards went to the three most frequent winners
1%
winners of the last 12 months were new here
2,916 of 3,173
buyers awarded contracts here
2,534

Based on 5,760 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
9.4
of those lots received a single tender
9%
of the awards went to companies based in another country
2%
of the tenders came from another country
8%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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Awarded before

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