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France - Advertising and marketing services - Advice and purchase of advertising space

Original France - Services de publicité et de marketing - CONSEIL ET ACHAT D'ESPACES PUBLICITAIRES

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  1. Published
  2. Deadline open for 62 days
  3. Awarded pending

Summary

Machine-generated summary

The Musee du Louvre in France is procuring advertising and marketing services. The contract covers strategic advice and support in media planning (billboards, press, radio, television and Internet), the selection and combination of media for each campaign promoting the cultural offer (exhibitions, auditorium events, permanent collections) and audience loyalty, including possible campaigns for the Musee Delacroix or the Tuileries Garden. It also covers the negotiation, purchase and management of advertising spaces, excluding spaces granted under media partnerships concluded directly by the Louvre. The payment delegation principle applies, with the contractor acting as paying agent.

Description

Le présent marché a pour objet de confier au titulaire : - la prestation de conseil et d’accompagnement stratégique dans la planification média affichage, presse, radio, télévision et Internet, le choix des médias et leur association pour chacune des campagnes de promotion de l’offre culturelle (expositions, manifestations de l’auditorium, collections permanentes) et de fidélisation des publics du musée du Louvre (incluant des campagnes éventuelles pour le musée Delacroix ou le Jardin des Tuileries). - la négociation, l’achat et la gestion des espaces publicitaires (affichage, presse, radio, télévision et Internet) nécessaires à la réalisation de ces campagnes de promotion ou de fidélisation des publics du Musée du Louvre, à l’exception des espaces concédés au Musée du Louvre dans le cadre de partenariats médias conclus directement par le Musée du Louvre. Le principe retenu est celui de la délégation de paiement (le titulaire sera mandataire-payeur).

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

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Market context

Avg. open tender · Business services
€23,476,051
5,929 open across Europe right now
Buyer track record on Aperlena
55 notices tracked · 1 awarded

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