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France - Software and information systems - Framework agreement for the supply of a Customer Data Platform and an Identity Resolution and Data Clean Room solution

Original France - Logiciels et systèmes d'information - Marché pour la Fourniture d’une Solution Customer Data Platform et d’une Solution de Résolution d’Identité et de Data Clean Room

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The Aperlena Verdict

Open race

No supplier dominates: 7 different companies have won the last 8 comparable contracts from this buyer over 5 years. This is a genuinely open race.

Based on 8 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Summary

Machine-generated summary

EDF Commerce is procuring a Customer Data Platform and an Identity Resolution and Data Clean Room solution to centralise, normalise and unify customer and prospect first-party data in real time, and to run real-time prospect identification and optimised omnichannel retargeting campaigns (media, email, SMS, notifications, calls, personalisation). The framework agreement mainly serves EDF Commerce's DSIN, plus some EDF SA entities, G2S and subsidiaries. Software supply, integration and maintenance are included.

Description

Il s’agit de se doter de nouveaux outils de Marketing pour identifier les prospects en temps réel, optimiser et orchestrer des campagnes de reciblage (retargeting) omnicanales (media, email, sms, notif, appel, perso) pour le Marché des Clients Particuliers de la Direction Commerce. Ce marché-cadre adresse principalement les besoins de la DSIN d’EDF Commerce mais également à certaines entités d’EDF SA, G2S et de certaines filiales, qui seront les prescripteurs des prestations. Fourniture, intégration et la maintenance d’une plateforme de centralisation, de normalisation et d'unification en temps réel des données clients et prospects (First-Party Data).; Fourniture, la mise à disposition d’interfaces et la maintenance d’une solution assurant des fonctions de résolution d’identité et de Data Clean Room.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

More from this buyer

Full buyer profile

226 open tenders right now

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
Pomelo Paradigm 2 n/a Apr 2026
ATI 1 n/a Apr 2026
KAMELEOON 1 n/a Mar 2026
KISIO Consulting 1 n/a Jul 2026
ORACLE France 1 n/a Jun 2026

Based on 8 awards with a linked company profile over the last 5 years.

Change history

Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.

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    • Scope and criteria: The description was expanded. Re-read it before you bid.

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Market context

Avg. open tender · Software & IT systems
€51,363,422
2,466 open across Europe right now
Buyer track record on Aperlena
317 notices tracked · 87 awarded
€597,146,481 in awarded contracts

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