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Finland - IT services: consulting, software development, Internet and support - ROMI (Return on Marketing Investment) tool

Original Finland - IT services: consulting, software development, Internet and support - ROMI (Return on marketing Investment) tool

Open Contract notice 22 days left
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Deadline 15 Oct. If it moves, an email when the register sees it. A correction: the same email. Your plan: decide by 1 Oct, questions by 1 Oct, draft by 8 Oct. Log in

  1. Published
  2. Today
  3. Deadline open for 32 days
  4. Awarded pending

Summary

Machine-generated summary

Veikkaus, the Finnish gaming operator, is procuring a Return on Marketing Investment (ROMI) tool and a marketing performance measurement solution delivered as SaaS. The software must model how investments in offline and online marketing channels affect gaming revenue, and use this modelling to forecast the optimal allocation of budget across marketing channels. It must also support marketing performance measurement, including short-term campaign analysis and the ability to react to and optimise campaigns on a weekly to monthly basis. The procurement includes support and expert services related to the solution. The tool must be provided as a SaaS solution.

Description

The object of the procurement is Return On Marketing Investments (ROMI) tool and Marketing Performance Measurement as a SaaS solution. Purpose of the tool is to analyze and optimize marketing strategies and actions. Veikkaus is looking for a ROMI modelling software, which can model, how the marketing investments on offline and online marketing channels affects gaming revenue, and based on the modelling can forecast the optimal allocation to different marketing channels. Additionally, Veikkaus is looking for tool for marketing performance measurement. This means short term marketing campaign analysis and ability to react and optimize campaigns on short term (weekly - monthly level). The modelling software should be offered as SaaS. The procurement also covers support and expert services associated with the solution.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 3 days ago

View the official notice

More from this buyer

Full buyer profile

3 open tenders right now

This buyer has no award history in this sector yet. Usual winners, IT services - Finland

Company Wins Total awarded Last win
CGI Suomi Oy 17 €148.1M Aug 2026
twoday Oy 12 €10.3M Jul 2026
Gofore Finland Oy 10 €14.4M Sep 2026
Tietoevry Finland Oy 7 €24.6M Apr 2026
Digia Finland Oy 6 €7.4M Aug 2026

Based on 334 awards with a linked company profile over the last 2 years.

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Market context

Avg. open tender · IT services
€25,928,888
5,408 open across Europe right now
Buyer track record on Aperlena
85 notices tracked · 49 awarded
€25,086,686 in awarded contracts

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22 days left

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