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Spain - Advertising and marketing services - Implementation, maintenance and operation of a new internal Cross Media audience measurement system for all 3Cat content

Original España - Servicios de publicidad y de marketing - Servicio de implantación, mantenimiento y explotación de un nuevo sistema de medida interna de audiencias Coss Media de todos los contenidos de 3Cat

Awarded Contract award

Key facts

Winner
ODEC, Centro de Cálculo y Aplicaciones Informáticas, S.A.
Awarded value
€760,000
Buyer
Corporació Catalana de Mitjans Audiovisuals, SA (CCMA, SA)
Where
Spain
Procedure
Open procedure Anyone may submit a bid, in one step, with no pre-selection. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79340000 Advertising and marketing services
Original language
Spanish
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 1 day ago
Notice number
651396-2026
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  1. Published
  2. Awarded pending

Summary

Machine-generated summary

The Catalan Corporation of Audiovisual Media, CCMA, S.A., contracted the implementation, maintenance and operation of a new internal Cross Media audience measurement system covering all of its 3Cat content. The service must cover all broadcast windows for 3Cat content: television, radio, the 3CAT platform, websites, social networks and video games, and must remain open to new channels arising from technological advances. The contract was awarded to ODEC, Centro de Calculo y Aplicaciones Informaticas, S.A. for a value of EUR 760,000.

Description

El objeto de esta concurrencia es la contratación por parte de la Corporació Catalana de Mitjans Audiovisuals, S. A. (en adelante CCMA, S. A.) del servicio de implantación, mantenimiento y explotación de un nuevo sistema de medida interna de audiencias Cross Media de todos los contenidos de la CCMA, S. A. Este servicio debe cubrir todas las ventanas de emisión de los contenidos de 3Cat: televisión, radio, plataforma 3CAT, webs, redes sociales, videojuegos, y debe estar abierta a nuevas incorporaciones fruto de los avances tecnológicos.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 day ago

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Avg. open tender · Business services
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Buyer track record on Aperlena
135 notices tracked · 79 awarded
€42,929,022 in awarded contracts

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