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TED - Tenders Electronic Daily (Publications Office of the EU) verified 4 hours ago Contract notice

Spain - Advertising and marketing services - File 18/2026: web positioning, Google Ads, social media ads and media plan for IL3-UB campaigns

Original España - Servicios de publicidad y de marketing - Exp. 18/2026. Contractació del servei de posicionament de la web, gestió de la campanya de Google Ads, Social Media ads i Pla de mitjans per a la campanya de Serveis a Empreses, programes de febrer i d’octubre 27/28, testeig nova oferta 26/27 i 27/28, de Microcred 27, de Juliols UB 2027, Gaudir UB 26/27 i 27/28, i dels cursos d’especialització que conformen el Programa d’indústria farmacèutica 27

Open Spain Cataluña Business services

Buyer Fundació Privada Institut de Formació Contínua de la Universitat de Barcelona (IL3-UB)(M.P.)

34 days left

Key facts

Closes
14:00 (UTC+1)
Procedure
Open procedure
  1. Published
  2. Today
  3. Deadline open for 36 days
  4. Awarded pending

Bidding window

35 days from publication to deadline

Usual length

Notices of this kind (Spain, open procedure, above the EU threshold) give a median of 30 days, half of them between 28 and 34 days, based on 33,698 notices of the last two years.

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Summary

Machine-generated summary

The Fundació Institut de Formació Contínua de la Universitat de Barcelona (IL3-UB) is procuring advertising and marketing services. The contract covers search engine positioning of its website, including SEO (Search Engine Optimization), GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), along with management of a Google Ads campaign, social media ads and a media plan. These services support campaigns for the Business Services programme, the February (26/27) and October (27/28) calls, new offer testing (26/27 and 27/28), Microcredentials 2027, Juliols UB 2027, Gaudir UB (26/27 and 27/28) and the specialisation courses forming the general Pharmaceutical Industry Programme 2027.

Description

El present contracte té per objecte la contractació del servei de posicionament (SEO, Search Engine Optimization, GEO, Generative Engine Optimization i AEO Answer Engine Optimization) de la pàgina web, la gestió de la campanya de Google Ads, Social Media ads i Pla de mitjans per a la campanya de Serveis a Empreses, dels programes de la convocatòria de febrer (26/27) i d’octubre (27/28) , de testeig de nova oferta (26/27 i 27/28) , de Microcredencials 2027, de Juliols UB (2027), Gaudir UB (26/27 i 27/28), i dels cursos d’especialització que conformen el Programa general d’indústria farmacèutica 2027 de la Fundació Institut de Formació Contínua de la Universitat de Barcelona (IL3-UB).

Bid or no-bid?

Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.

  1. In your favour:

    Do we meet every eligibility criterion?

    Open procedure: any interested supplier may submit a bid.

    Above the EU threshold: open to companies from any EU country.

  2. Your call:

    Can we deliver this with the team we have?

    The register holds nothing on this. The official documents will.

  3. Your call:

    Do we have two comparable references?

    Comparable work is in Business services.

  4. In your favour:

    Is the deadline realistic for a proper offer?

    34 days left, 25 of them working days.

  5. Your call:

    Is there a margin at the likely winning price?

    In this country this kind of contract is usually awarded for between €1,800 and €228,102.

  6. Your call:

    Do we know this buyer?

    The register holds nothing on this. The official documents will.

Can I bid?

  • Open procedure: any interested supplier may submit a bid. Above the EU threshold: open to companies from any EU country.
  • The notice is written in Spanish.
  • Certificates from another EU country? Check the equivalents on eCertis

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 4 hours ago

View the official notice

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 2,000 awards for Business services in Spain.

Median award
€13,154
Middle half of past awards
€1,800 to €228,102

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

The buyer

Full buyer profile

Fundació Privada Institut de Formació Contínua de la Universitat de Barcelona (IL3-UB)(M.P.)

Spain

Who wins its contracts

Many suppliers
different companies won its awards
18
of the awards went to the three most frequent winners
17%

Based on 18 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

This buyer has no award history in this sector yet. Usual winners, Business services - Spain

Company Wins Total awarded Last win
CANON ESPAÑA SAU 458 €65,969 Jul 2026
CENTRE DE VISIO PER COMPUTADOR 129 €10,788 Jul 2026
Artyplan, S.L. 95 €87,434 Sep 2026
PMC Grup 1985, S.A. 90 €13,919 Jul 2026
CANON ESPAÑA, S.A. 84 €2.1M Jul 2026

Based on 22851 awards with a linked company profile over the last 2 years.

2 open tenders right now

Market context

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.

open now in Business services
7,275
median open notice
€350,000

Who wins in this market

Many suppliers

Spain · Business services

different companies won awards here
12,790
of the awards went to the three most frequent winners
3%
winners of the last 12 months were new here
12,373 of 12,578
buyers awarded contracts here
3,147

Based on 22,859 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
4.6
of those lots received a single tender
21%
of the awards went to companies based in another country
2%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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34 days left

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