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TED - Tenders Electronic Daily (Publications Office of the EU) verified 2 days ago Contract notice

Spain - Advertising and marketing services - Contract for the Communication Agency Service

Original España - Servicios de publicidad y de marketing - Contratación del Servicio de Agencia de Comunicación

Open Spain Andalucía Business services

Buyer Junta de Gobierno del Ayuntamiento de Marbella

20 days left

Key facts

Closes
23:59 (UTC+1)
Estimated value
€1.4M
€1,365,289
Procedure
Open procedure
  1. Published
  2. Today
  3. Deadline open for 29 days
  4. Awarded pending

Bidding window

29 days from publication to deadline

Usual length

Notices of this kind (Spain, open procedure, above the EU threshold) give a median of 30 days, half of them between 28 and 34 days, based on 34,030 notices of the last two years.

This buyer usually gives 28 days (median of its last 107 calls for tender). It extended the deadline on 1 of the 42 calls we followed from publication (2%).

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Summary

Machine-generated summary

The City Council of Marbella, including the DeputyMayoresship of San Pedro Alcantara, is procuring a communication agency service for 2026 and 2027. The provider will plan, design, mediate and purchase advertising space in print, radio, digital, television and other media for the dissemination of institutional and promotional advertising. The service also covers the organisation, execution and monitoring of communication, promotional, informative and outreach actions of the municipality. The contract includes the institutional advertising of the Marbella City Council and the institutional advertising of the DeputyMayoresship of San Pedro Alcantara, supporting the town hall's public communication activities across all named media channels during the two-year period.

Description

Servicio de Agencia de Comunicación para la Planificación, Diseño, Mediación y Compra de Espacios Publicitarios en medios de Comunicación Impresos, Radiofónicos, Digitales, Televisión y otros soportes para la difusión de publicidad Institucional y Promocional, así como la Organización, Ejecución y Seguimiento de Acciones de Comunicación, Promocionales, Informativas y Divulgativas del Ayuntameinto de Marbella y Tenencia de Alcaldía de San Pedro Alcántara para los ejercicios 2026 y 2027 La publicidad institucional del Ayuntamiento de Marbella; La publicidad institucional de la Tenencia de Alcaldía de San Pedro Alcántara

Bid or no-bid?

Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.

  1. In your favour:

    Do we meet every eligibility criterion?

    Open procedure: any interested supplier may submit a bid.

    Above the EU threshold: open to companies from any EU country.

  2. Your call:

    Can we deliver this with the team we have?

    Estimated at €1.4M.

  3. Your call:

    Do we have two comparable references?

    Comparable work is in Business services.

  4. In your favour:

    Is the deadline realistic for a proper offer?

    20 days left, 15 of them working days.

  5. Your call:

    Is there a margin at the likely winning price?

    This buyer usually awards this kind of contract for between €32,360 and €125,580.

  6. Your call:

    Do we know this buyer?

    The buyer has 370 notices in the register and no pattern of winners yet.

Can I bid?

  • Open procedure: any interested supplier may submit a bid. Above the EU threshold: open to companies from any EU country.
  • The notice is written in Spanish.
  • Certificates from another EU country? Check the equivalents on eCertis

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 days ago

View the official notice

Expected award price

likely award for this notice, from its published estimate of €1,365,289
€546,116 to €1.4M

Comparable awards in this country and sector came in at a median of 73% of their published estimate, half of them between 40% and 99%, based on 1,000 awards of the last 3 years.

Each award is compared with the estimate of the same lots, framework agreements excluded. A published estimate may include options and renewals, so an award under it is not always a discount.

What this buyer has paid before

Based on 21 comparable contracts this buyer awarded in this sector over the last 4 years.

This notice
€1.4M
Median award
€65,989
Middle half of past awards
€32,360 to €125,580

The estimate is larger than three in four past awards.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

The buyer

Full buyer profile

Junta de Gobierno del Ayuntamiento de Marbella

Spain

notices in the register
370
awards
246
awarded in total
€80.9M

Who wins its contracts

Many suppliers
different companies won its awards
195
of the awards went to the three most frequent winners
5%
of its calls state an estimated value
99%

Based on 220 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
2.5
of those lots received a single tender
37%
of the awards went to companies based in another country
0%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

This buyer has no award history in this sector yet. Usual winners, Business services - Spain

Company Wins Total awarded Last win
CANON ESPAÑA SAU 458 €65,969 Jul 2026
CENTRE DE VISIO PER COMPUTADOR 129 €10,788 Jul 2026
Artyplan, S.L. 109 €93,915 Sep 2026
PMC Grup 1985, S.A. 90 €13,919 Jul 2026
CANON ESPAÑA, S.A. 84 €2.1M Jul 2026

Based on 24234 awards with a linked company profile over the last 2 years.

8 open tenders right now

Market context

Larger than 70% of the open notices in Business services across Europe.

open now in Business services
7,594
median open notice
€300,000

Who wins in this market

Many suppliers

Spain · Business services

different companies won awards here
13,363
of the awards went to the three most frequent winners
3%
winners of the last 12 months were new here
12,911 of 13,138
buyers awarded contracts here
3,240

Based on 24,162 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
4.5
of those lots received a single tender
21%
of the awards went to companies based in another country
2%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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20 days left

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