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TED - Tenders Electronic Daily (Publications Office of the EU) verified 2 days ago Prior information notice

Spain - Advertising services: creativity and production of audiovisual, digital and graphic advertising elements for a 360-degree digital communication campaign under the Recovery, Transformation and Resilience Plan, funded by the EU with Next Generation EU funds

Original España - Servicios de publicidad - Servicios de creatividad y producción de los elementos publicitarios audiovisuales, digitales y gráficos de una campaña comunicativa digital 360º, en el marco del Plan de Recuperación, Transformación y Resiliencia, financiado por la Unión Europea con los fondos Next Generation EU

Upcoming Spain Cataluña Business services

Buyer Agencia Catalana de Turismo

€404,737 estimated value

Key facts

Published
  1. Published

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish a closing date for this notice. See the official notice

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Summary

Machine-generated summary

The contract covers creativity and production services for audiovisual, digital and graphic advertising elements of a 360-degree digital communication campaign, as set out in Annex 1 of the technical specifications. The campaign aims to promote and position Catalonia as an enogastronomic destination in national and international markets, and to evolve the existing enogastronomic tourism campaign 'La mejor cocina del mundo'. The contract derives from the State Plan for Tourism Sustainability, specifically the action 'Cataluña, Tierra de sabores', under Component 14 of the Recovery, Transformation and Resilience Plan, funded by the EU through Next Generation EU funds. It falls under action number 19 and the DIGITAL TRANSITION axis.

Description

Servicios de creatividad y producción de los elementos publicitarios audiovisuales, digitales y gráficos (anexo 1 del pliego de prescripciones técnicas) de una campaña comunicativa digital 360º para promocionar y posicionar Cataluña como destino enogastronómico en el mercado nacional e internacional, y que haga evolucionar la campaña de turismo enogastronómico "La mejor cocina del mundo", en el marco del Plan de Recuperación, Transformación y Resiliencia, financiado por la Unión Europea con los fondos Next Generation EU El objeto del contrato deriva del proyecto estatal Plan Territorial de Sostenibilidad Turística y, en concreto, de la Actuación de Cohesión entre Destinos (ACD) “Cataluña, Tierra de sabores”, aprobado dentro del Plan de Recuperación, Transformación y Resiliencia, financiado por la Unión Europea en el marco de los fondos Next Generation EU, para la consecución digitalización del tejido industrial y de la pyme, recuperación del turismo e impulso en una España nación emprendedora" y, concretamente en el Componente 14 "Plan de modernización y competitividad del sector turístico", Inversión 1 "Transformación del modelo hacia la sostenibilidad". Este contrato se encuentra dentro de la actuación número 19 (Campaña digital 360) y se incardina dentro del eje TRANSICIÓN DIGITAL.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 days ago

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The buyer

Full buyer profile

Agencia Catalana de Turismo

Spain

notices in the register
15
awards
9
awarded in total
€4.8M

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
Normmal Media & Creatividad, SL 3 €813,450 Sep 2025
ESTUDI FERRAN SENDRA, SL 1 €2.0M Oct 2026
The Brand Guardian SL 1 €290,500 Jan 2026
Age Quod Agis XXI Consulting & Advisors, SL; Castroconsulting Business Strategy, SL 1 €267,900 Oct 2025
Alpinista Samurai SL 1 €148,765 Jul 2026

Based on 7 awards with a linked company profile over the last 5 years.

Market context

open now in Business services
7,378
median open notice
€320,162

Who wins in this market

Many suppliers

Spain · Business services

different companies won awards here
12,725
of the awards went to the three most frequent winners
3%
winners of the last 12 months were new here
12,321 of 12,521
buyers awarded contracts here
3,131

Based on 22,686 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

of the awards went to companies based in another country
0%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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