Summary
Machine-generated summaryMadrid City Council, through its Directorate General for Commerce and Hospitality, is contracting professional services in two lots. Lot 1 covers the management, technical and evolving maintenance of the website and app of the Todo está en Madrid programme (www.todoestanmadrid.com), the management and animation of its social media accounts and those of the Madrid Capital de Moda and Mercados de Madrid (madrid_mercados) programmes, plus SEO and Paid Media SEM positioning actions. Lot 2 covers the coverage of events and activities in which the Directorate General participates or collaborates, and the production of audiovisual material to promote these activities and other related competences.
Description
Bid or no-bid?
Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.
Can I bid?
- Open procedure: any interested supplier may submit a bid. Above the EU threshold: open to companies from any EU country.
- The notice is written in Spanish.
- Certificates from another EU country? Check the equivalents on eCertis
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
Report an error in this notice
Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 4 hours ago
Expected award price
- likely award for this notice, from its published estimate of €928,309
- €362,040 to €779,779
Comparable awards in this country and sector came in at a median of 57% of their published estimate, half of them between 39% and 84%, based on 683 awards of the last 3 years.
Each award is compared with the estimate of the same lots, framework agreements excluded. A published estimate may include options and renewals, so an award under it is not always a discount.
What this buyer has paid before
Based on 7 comparable contracts this buyer awarded in this sector over the last 4 years.
- This notice
- €928,309
- Median award
- €59,877
- Middle half of past awards
- €8,589 to €81,280
The estimate is larger than three in four past awards.
Most recent awards
- Contrato menor de borrado de datos, imágenes y grabaciones contenidos en dispositivos electrónicos procedentes de la Oficina de Objetos Perdidos del Ayuntamiento de Madrid para 2027. €4,785
- Digitalización de expedientes personales de organismos autónomos, personal laboral fijo y personal funcionario del Archivo de Personal €12,393
- Suscripción de una licencia de pantalla única de acceso al servicio de datos Euribor, por internet €620
- Servicios de consultoría en gestión de proyectos - Gestión del centro de innovación en economía circular de la ciudad de Madrid. €915,900
- Servicios de Internet - Adaptaciones y gestión de la Plataforma WEB, gestión de las Redes Sociales y Dinamización de la Comunidad Virtual de Madrid Emprende, a adjudicar por Lotes (3 LOTES). €71,866
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileÁrea de Gobierno de Economía, Innovación y Hacienda del Ayuntamiento de Madrid
- notices in the register
- 295
- awards
- 250
- awarded in total
- €32.0M
Who wins its contracts
Moderately concentrated- different companies won its awards
- 76
- of the awards went to the three most frequent winners
- 47%
- of its calls state an estimated value
- 100%
Based on 244 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 4.2
- of those lots received a single tender
- 0%
- of the awards went to companies based in another country
- 0%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.
Who usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| ANOVA IT CONSULTING, S.L. | 2 | €150,571 | Nov 2025 |
| IMPACT HUB SL | 1 | €915,900 | May 2026 |
| SPM DIGITAL Y CONSULTORIA, S.L. | 1 | €71,866 | Dec 2025 |
| INFORMÁTICA ABANA, S.L. | 1 | €12,393 | Sep 2026 |
| RECOVERY LABS, S.A. | 1 | €4,785 | Sep 2026 |
Based on 7 awards with a linked company profile over the last 5 years.
8 open tenders right now
- Building cleaning services - Cleaning service for the La Nave Innovation Centre 2 days left
- Security services - Security and guarding service for the buildings forming the business incubator network of the Madrid City Council 8 days left
- General management consultancy services - Management of the Video Game Campus (4 lots) 27 days left
Market context
Larger than 51% of the open notices in IT services across Europe.
- open now in IT services
- 7,201
- median open notice
- €885,740
Who wins in this market
Many suppliersSpain · IT services
- different companies won awards here
- 3,660
- of the awards went to the three most frequent winners
- 4%
- winners of the last 12 months were new here
- 3,248 of 3,474
- buyers awarded contracts here
- 1,975
Based on 7,444 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.
Competition
- tenders per lot on average (open and restricted procedures)
- 3.4
- of those lots received a single tender
- 31%
- of the awards went to companies based in another country
- 1%
- of the tenders came from another country
- 2%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
Similar tenders
Open now
6
days left
€753,720
est. value
Awarded before
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