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Germany - Advertising and marketing services - ZDF Media Agency

Original Deutschland - Werbe- und Marketingdienstleistungen - ZDF Mediaagentur

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  1. Published
  2. Deadline open for 41 days
  3. Awarded pending

Summary

Machine-generated summary

The German public broadcaster ZDF is procuring a media agency to manage its advertising and marketing budget for the year 2027. The buyer is based in Germany. The requested services include the planning, implementation, and control of all media processes, along with evaluation, reporting, and continuous optimization. ZDF expects the selected agency to demonstrate strong strategic competence, technological expertise, innovation, diligence, and transparency. Small businesses with the required high qualitative capabilities and technical resources are invited to participate in this procurement procedure.

Description

Das ZDF schreibt für das Jahr 2027 seinen Mediaetat aus und verbindet diese Ausschreibung mit einem hohen qualitativen Anspruch an die Leistung der beauftragten Mediaagentur. Neben ausgeprägter strategischer Kompetenz und technologischer Expertise erwartet das ZDF ein hohes Maß an Innovationskraft, Sorgfalt und Transparenz in der Planung, Umsetzung und Steuerung sämtlicher Mediaprozesse einschließlich Evaluation, Reporting und kontinuierlicher Optimierung.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

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  1. Act now
    • Status: Now marked as Closed
    • Estimated value: Set to €18,000,000
    • Submission deadline: Moved 1 day EARLIER: now July 27, 2026, 00:00
    • Estimated value: Set to €18,000,000

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Market context

Avg. open tender · Business services
€23,720,483
5,854 open across Europe right now 24% below sector average
Buyer track record on Aperlena
54 notices tracked · 15 awarded

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