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Germany - Advertising and marketing services - Advertising (creative agency)

Original Deutschland - Werbe- und Marketingdienstleistungen - Werbung (Kreativagentur)

Open Contract notice No deadline published
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Summary

Machine-generated summary

Zoo Leipzig in Germany is seeking a partner for brand communication and advertising services to further develop its existing communication strategy and marketing activities. The contract covers strategic and operational elements: increasing awareness among target groups in target markets, sharpening the brand image and differentiation from competitors, and securing and expanding annual visitor numbers. The operational part includes the implementation of all existing and future advertising measures of Zoo Leipzig, covering conception, creation, copywriting, finished artwork, consulting, project management and production management, as well as support for annual budget planning and budget controlling. Small businesses able to deliver creative agency services may bid.

Description

Der Zoo Leipzig sucht einen Partner für die Erbringung von Dienstleistungen auf dem Gebiet der Markenkommunikation und Werbung zur Weiterentwicklung der bestehenden Kommunikationsstrategie und der Marketingaktivitäten. Der Auftrag umfasst strategische und operative Elemente. Es sollen die nachfolgenden Ziele verwirklicht werden: • Steigerung der Awareness innerhalb der Zielgruppen in den Zielmärkten. (Top of Mind, First Choice, Relevant Set) • Schärfung des Markenimage; Differenzierung, Attraktivität und Alleinstellung gegenüber relevanten Mitbewerbern. • Sicherung und mittelfristiger Ausbau der jährlichen Besucherzahlen. Im operativen Teil ist Folgendes Gegenstand des Auftrags: • Umsetzung (Konzeption, Kreation, Text, Reinzeichnung, Beratung, Projektmanagement, Produktionssteuerung) aller bestehenden und künftigen Werbemaßnahmen des Zoo Leipzig • Zuarbeit jährliche Budgetplanung und Budgetcontrolling

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

More from this buyer

Full buyer profile

3 open tenders right now

This buyer has no award history in this sector yet. Usual winners, Business services - Germany

Company Wins Total awarded Last win
SOMI Experts GmbH 17 €1,007 Sep 2026
EICS Group GmbH Engineering Solutions 15 €852 Sep 2026
VD Services GmbH 14 €694 Sep 2026
Allgeier IT GmbH 12 €632 Sep 2026
Sicherheit Nord 10 n/a Aug 2026

Based on 1628 awards with a linked company profile over the last 2 years.

Change history

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    • Scope and criteria: The description was expanded. Re-read it before you bid.

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Market context

Avg. open tender · Business services
€23,589,795
5,893 open across Europe right now
Buyer track record on Aperlena
11 notices tracked · 3 awarded
€2,000 in awarded contracts

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