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Germany - Advertising and marketing services - Search Engine Advertising (SEA) - agency services

Original Deutschland - Werbe- und Marketingdienstleistungen - Search Engine Advertising (SEA) - Agenturleistungen

Awarded Contract award

Key facts

Winner
PIA Media GmbH
Buyer
DAK-Gesundheit
Where
Germany Hamburg
Procedure
Restricted procedure Two steps: companies first ask to take part, and only those selected are invited to bid. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79340000 Advertising and marketing services 79000000 Business services: law, marketing, consulting, recruitment, printing and security 79900000 Miscellaneous business and business-related services
Original language
German
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 2 weeks ago
Notice number
602669-2026
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  1. Published
  2. Awarded pending

Summary

Machine-generated summary

DAK-Gesundheit awarded a contract for search engine advertising agency services. The scope includes strategic consulting and further development of the SEA channel, planning and implementation of SEA campaigns, continuous analysis and optimisation of campaigns, support for the AI-driven transformation of the SEA channel, and consulting on online tracking. DAK-Gesundheit defines campaign goals and issues a briefing with a budget, and the agency prepares an offer with details of planned measures. The contract was awarded to PIA Media GmbH. No contract value, duration, number of bids or return-to-market date is given in the notice.

Description

Die DAK-Gesundheit beauftragt die Auftragnehmer mit folgenden Aufgaben: - Strategische Beratung und Weiterentwicklung des Kanals SEA - Planung und Umsetzung von SEA-Kampagnen. - Kontinuierliche Analyse und Optimierung der Kampagnen - Begleitung des durch KI getriebenen Transformationsprozesses des Kanals SEA - Beratung und Unterstützung beim Online-Tracking Die DAK-Gesundheit definiert grundsätzlich die Zielsetzung einer Kampagne und formuliert ein Briefing unter Angabe eines Budgetansatzes. Die Agentur erstellt auf dieser Basis ein Angebot und gibt der DAK-Gesundheit einen detaillierten Einblick in die geplanten Maßnahmen.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 weeks ago

View the official notice

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Market context

Avg. open tender · Business services
€23,508,705
5,927 open across Europe right now
Buyer track record on Aperlena
346 notices tracked · 131 awarded
€69,640,016 in awarded contracts

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