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Germany - Advertising and marketing services - Framework agreement for digital advertising management

Original Deutschland - Werbe- und Marketingdienstleistungen - RV Digitales Werbemanagement

Open Contract notice No deadline published
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Summary

Machine-generated summary

A German buyer, evidently an airport or mobility operator, seeks an experienced agency for programmatic advertising and digital advertising management. The agency should plan, implement and continuously optimise holistic, cross-channel digital campaigns. Goals include strengthening the buyer's digital presence, increasing the reach of its offers, services and information, including employer branding and recruiting measures, minimising wastage, using budgets efficiently and achieving data-based targeting. The scope also covers promoting the products and services of business partners such as airlines, tour operators, tenants and mobility partners on site, and positioning the buyer as a modern, sustainable mobility player and attractive employer.

Description

Unser Unternehmen beabsichtigt, seine digitale Präsenz weiter zu stärken und die Reichweite unserer Angebote, Services und Informationen - einschließlich Employer-Branding- und Recruiting-Maßnahmen - deutlich zu erhöhen. Gleichzeitig sollen Streuverluste minimiert, Budgets effizient eingesetzt und eine zielgerichtete, datenbasierte Ansprache erzielt werden. Neben der Vermarktung eigener Angebote ist es unser Bestreben, durch digitale Kampagnen die Produkte und Leistungen unserer Geschäftspartner (z.B. Airlines, Reiseveranstalter, Mieter, Mobilitätspartner am Standort) zielgruppengerecht zu unterstützen. Darüber hinaus möchten wir unsere Rolle als moderner, nachhaltiger Mobilitätsakteur und attraktiver Arbeitgeber klarer positionieren. Zur Erreichung dieser Ziele suchen wir eine erfahrene Agentur für Programmatic Advertising und digitales Werbemanagement, die in der Lage ist, ganzheitliche, kanalübergreifende Kampagnen zu planen, umzusetzen und laufend zu optimieren.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

More from this buyer

Full buyer profile

10 open tenders right now

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
Ebner Stolz GmbH & Co. KG 1 n/a May 2026
VSU Brandschutz GmbH 1 n/a Jan 2026

Based on 2 awards with a linked company profile over the last 5 years.

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Market context

Avg. open tender · Business services
€24,273,516
5,788 open across Europe right now 93% below sector average
Buyer track record on Aperlena
20 notices tracked · 9 awarded
€1,620,101 in awarded contracts

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