Skip to content
Aperlena
Language:

C086/2026/2027 - Business Events Industry Engagement & Lead Generation

Original C086/2026/2027- Business Events Industry Engagement & Lead Generation

Open Contract notice 27 days left
Watch this tender

Deadline 19 Oct. If it moves, an email when the register sees it. A correction: the same email. Your plan: decide by 5 Oct, questions by 5 Oct, draft by 12 Oct. Log in

  1. Published
  2. Today
  3. Deadline open for 31 days
  4. Awarded pending

Summary

Machine-generated summary

The Welsh Government is procuring a contractor to deliver and further develop a two-year, pan-Wales programme of business events industry engagement and lead generation activity. Building on the Mid and West Wales Regional Engagement Pilot, the programme will strengthen regional networks, improve collaboration between destinations, local authorities, venues, hotels and industry partners, raise awareness of support through Meet In Wales, improve lead generation quality and quantity, engage key intermediaries, identify barriers to growth, share market intelligence and support the North Wales educational project. It aims to build long-term industry capability and resilience aligned with the National Events Strategy for Wales and tourism priorities.

Description

The Welsh Government seeks to appoint a contractor to deliver and further develop a pan-Wales programme of business events industry engagement and lead generation activity over a two-year period. Building on the findings and recommendations of the Mid and West Wales Regional Engagement Pilot, the programme will support the development of stronger regional networks, increased industry collaboration, improved destination readiness and enhanced lead generation activity that aligns with the National Events Strategy for Wales, Tourism strategies and wider Welsh Government priorities. The programme is intended to build long-term industry capability and resilience, enabling stakeholders to take increasing ownership of engagement, collaboration and opportunity development activity beyond the life of the contract. The primary aims and objectives of the contract are to: • Strengthen engagement with business events stakeholders across Wales. • Increase industry awareness and understanding of business events opportunities and support available through Meet In Wales. • Develop stronger regional networks and improve collaboration between destinations, local authorities, venues, hotels and industry partners. • Support destinations and businesses to identify, develop and pursue business events opportunities. • Improve the quality and quantity of lead generation activity across Wales. • Facilitate engagement with key intermediaries including agencies, event organisers, trade organisations and relevant industry bodies. • Identify barriers to growth and provide recommendations to support the development of Wales' business events offer. • Create mechanisms for sharing market intelligence, opportunities, best practice and industry updates. • Support the North Wales educational project by encouraging relevant industry representatives from across Wales to attend, engage fully in the sessions, take learning from the programme and apply this throughout the lifetime of the project. • Ensure opportunities to engage industry are fully utilised, including encouraging businesses to meet current Visit Wales accreditation requirements, secure an appropriate product listing, and explore opportunities to be bookable online through the TXGB distribution channel where relevant. • Support the development of a sustainable pipeline of business events opportunities that can deliver economic and wider benefits to Wales. • Provide measurable outcomes, regular updates and reporting and recommendations that support future business events policy and industry development activity. • Build industry capability, knowledge and confidence to support a sustainable and increasingly industry-led approach to business events engagement and opportunity development across Wales. • Develop and implement a clear transition and exit plan that enables industry stakeholders to assume greater ownership of networks, engagement activity, intelligence sharing and opportunity development by the end of the contract period.

Official source

Source: Find a Tender Service (UK Cabinet Office / Crown Commercial Service)

Always verify details on the official notice.

Last verified against Find a Tender Service (UK Cabinet Office / Crown Commercial Service) 3 days ago

Documents on Find a Tender Service (UK Cabinet Office / Crown Commercial Service) (English)

View the official notice

More from this buyer

Full buyer profile

6 open tenders right now

This buyer has no award history in this sector yet. Usual winners, Business services - United Kingdom

Company Wins Total awarded Last win
Venesky Brown Ltd 73 €16.6M Sep 2026
Lorien Resourcing Ltd 24 €6.4M Aug 2026
Harvey Nash Limited 23 €3.8M Aug 2026
Promar International Ltd 21 €111,300 Sep 2026
Hays Specialist Recruitment Ltd 20 €4.4M Aug 2026

Based on 1615 awards with a linked company profile over the last 2 years.

Similar tenders

3

days left

Food and You 2: Waves 13-16

United Kingdom Business services Food Standards Agency

€1,283,323

est. value

Market context

Avg. open tender · Business services
€24,517,528
6,546 open across Europe right now 99% below sector average
Buyer track record on Aperlena
50 notices tracked · 42 awarded

Never miss a tender like this

791 new notices in Business services in United Kingdom in the last 7 days. Get an email when new ones appear. Free.

Set up my alert

27 days left

Source

Keyboard shortcuts

Read a list without reaching for the mouse. The shortcuts stay quiet while you type in a field.

j
Next result
k
Previous result
Enter
Open the result
n
Next page
p
Previous page
c
Compare this result
s
Shortlist this result
/
Jump to the search box
?
Show these shortcuts
Esc
Close