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TED - Tenders Electronic Daily (Publications Office of the EU) verified 2 days ago Contract notice

Belgium - Advertising management services - Media planning, booking and buying services for the TEC

Original Belgique - Services de gestion publicitaire - Prestations de services relatifs au planning, à la réservation et à l’achat d’espaces média au profit du TEC

Open Belgium Business services

Buyer Opérateur de Transport de Wallonie

Key facts

Published
Procedure
Negotiated procedure
  1. Published

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Summary

Machine-generated summary

The TEC, the Walloon public transport operator, is procuring services for the planning, reservation and purchase of media space. The contract accompanies a major transformation programme running across 2025-2029 and aims to support an optimised, coherent approach to advertising campaign management covering the whole conversion funnel. Operating in an increasingly competitive media environment, the TEC seeks to strengthen its advertising presence to reaffirm its position and attract new customers and employees. Given the diversity of communication channels and fragmentation of audiences, the provider must carry out strategic planning of media investments within a framework of continuous optimisation to ensure campaign profitability and meet objectives.

Description

Le TEC a lancé un vaste programme de transformation qui couvre les années 25-29. En matière de stratégie de communication, le TEC met en avant la nécessité d’une approche optimisée et cohérente en matière de gestion des campagnes publicitaires pour accompagner tout le funnel de conversion. Malgré une forte notoriété en Wallonie, le TEC évolue dans un environnement médiatique de plus en plus compétitif. Cette réalité met en évidence la nécessité de renforcer sa présence publicitaire pour réaffirmer son positionnement et attirer une nouvelle clientèle ainsi que de nouveaux collaborateurs. En outre, la diversité des canaux de communication et la fragmentation des audiences imposent une planification stratégique des investissements médias. Cette démarche doit s’inscrire dans un cadre d’optimisation continue pour garantir la rentabilité des campagnes publicitaires et la rencontre de nos objectifs. L’objet du présent marché de services porte sur des prestations de services relatifs au planning, à la réservation et à l’achat d’espaces média au profit du TEC.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 days ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 279 awards for Business services in Belgium.

Median award
€449,305
Middle half of past awards
€234,987 to €1.6M

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Opérateur de Transport de Wallonie

Belgium

notices in the register
71
awards
29
awarded in total
€249.4M

Who wins its contracts

Many suppliers
different companies won its awards
23
of the awards went to the three most frequent winners
17%
of its calls state an estimated value
0%

Based on 24 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

This buyer has no award history in this sector yet. Usual winners, Business services - Belgium

Company Wins Total awarded Last win
PROTECTION UNIT 5 €35.3M Sep 2026
SWECO 4 €827,459 Jun 2026
BHS.MEDIA 4 €519,481 Sep 2026
PROTECTION UNIT; G4S SECURE SOLUTIONS 3 €37.4M Sep 2026
G4S SECURE SOLUTIONS 3 €4.5M Dec 2025

Based on 587 awards with a linked company profile over the last 2 years.

30 open tenders right now

Market context

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.

open now in Business services
7,378
median open notice
€320,162

Who wins in this market

Many suppliers

Belgium · Business services

different companies won awards here
526
of the awards went to the three most frequent winners
2%
buyers awarded contracts here
306

Based on 587 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

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