Summary
Machine-generated summaryThe Ministry of General Affairs awarded a contract for media services, covering advertising and marketing services. The agreement with the current supplier for media services ends by law on 31 December 2026, and the buyer continues to need media services after that date. The contract was won by Dentsu Netherlands B.V. The award date was 25 June 2026. The estimated value is EUR 224,000,000 excluding VAT, which equals an average of EUR 56 million per year over the initial term, and EUR 448 million over the maximum term.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 3 weeks ago
More from this buyer
Full buyer profile6 open tenders right now
- Advertising campaign services - Campaign service provision No deadline published
- Advertising and marketing services - Communication advice and implementation 2026 No deadline published
- Advertising and marketing services - Communication advice and execution 2026 No deadline published
Recent awards
- Nederland - Onderzoek en ontwikkeling, en aanverwante adviezen - Kwantitatief testen van communicatiemiddelen
- Nederland - Voeding, dranken, tabak en aanverwante producten - Ingrediënten voor voeding en dranken
- Nederland - IT-diensten: adviezen, softwareontwikkeling, internet en ondersteuning - Domeinnaamregistraties/Domain name system (DNR/DNS)
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Market context
- Avg. open tender · Business services
- €23,508,705
- Buyer track record on Aperlena
- 19 notices tracked · 6 awarded
- €489,330,000 in awarded contracts
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