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Netherlands - Advertising and marketing services - Media services 2025

Original Nederland - Reclame- en marketingdiensten - Mediadienstverlening 2025

Awarded Contract award

Key facts

Awarded
Estimated value
€224,000,000
Where
Netherlands
Procedure
Open procedure Anyone may submit a bid, in one step, with no pre-selection. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79340000 Advertising and marketing services 79341100 Advertising consultancy services
Original language
Dutch
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 3 weeks ago
Notice number
584817-2026
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  1. Awarded
  2. Published

Summary

Machine-generated summary

The Ministry of General Affairs awarded a contract for media services, covering advertising and marketing services. The agreement with the current supplier for media services ends by law on 31 December 2026, and the buyer continues to need media services after that date. The contract was won by Dentsu Netherlands B.V. The award date was 25 June 2026. The estimated value is EUR 224,000,000 excluding VAT, which equals an average of EUR 56 million per year over the initial term, and EUR 448 million over the maximum term.

Description

De overeenkomst met de huidige leverancier voor mediadienstverlening eindigt van rechtswege op 31 december 2026. Opdrachtgever heeft ook na het aflopen van de huidige overeenkomst behoefte aan mediadienstverlening. De geraamde waarde van de Opdracht bedraagt gemiddeld €56 miljoen exclusief btw per jaar, derhalve €224 miljoen exclusief btw over de initiële looptijd en €448 miljoen over de maximale looptijd.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 3 weeks ago

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6 open tenders right now

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Market context

Avg. open tender · Business services
€23,508,705
5,927 open across Europe right now 853% above sector average
Buyer track record on Aperlena
19 notices tracked · 6 awarded
€489,330,000 in awarded contracts

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