Ireland - Laboratory, optical and precision equipments (excl. glasses) - Supply and Support of Eye Tracking Equipment

University College Dublin (UCD) awarded a contract for the supply and support of eye tracking equipment for the Behavioural Lab at the UCD Michael Smurfit Graduate Business School. The equipment supports marketing and business research on consumer attention, decision making and user experience, plus postgraduate teaching. The winner is iMotions A/S. The awarded value is EUR 85,000, which is 43% below the estimated value of EUR 150,000. The systems will be used in lab experiments with screen-based and real-world stimuli and integrated with EEG, GSR and other physiological sensors for multi-modal data collection.

Description

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Market context

Avg. open tender · Laboratory & precision equipment

€5,537,866

2,042 open across Europe right now 97% below sector average

Buyer track record on Aperlena

413 notices tracked · 199 awarded

€39,664,369 in awarded contracts