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France - Advertising campaign services - Media buying, digital communication, motion design and videos for OCAPIAT

Original France - Services de campagne publicitaire - Achats média, communication digitale, motion design et vidéos pour OCAPIAT

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Summary

Machine-generated summary

OCAPIAT has awarded a contract for advertising campaign services covering media buying, digital communication including strategy, implementation and optimisation, social media management and sponsorship, as well as video production and motion design. The contract supports the OCAPIAT brand, its services and funding offer, and promotes apprenticeship in the agricultural, agrifood and fishing sectors. The winners are MADAMEMONSIEUR COMMUNICATIONS and BULLDOZER. The awarded value is EUR 4,300,000, which is 57% below the estimated value of EUR 10,000,000. The contract was awarded on 2026-07-30. It is divided into three lots, including a media buying lot.

Description

Le présent marché a pour objet la communication digitale (stratégie, mise en oeuvre et optimisation ; l'animation des réseaux sociaux et la sponsorisation), les achats média, la réalisation de vidéos et de motion design en lien avec : - La notoriété et l'image d'OCAPIAT les missions de l'OPCO, la promotion de la marque OCAPIAT et de son offre de services et de financement ; - L'attractivité des métiers et la promotion de l'alternance dans les filières agricoles, agroalimentaires et pêche, par exemple au travers de CAP VERS L'ALTERNANCE (CVA), de NOURRIS TON FUTUR (NTF) ou encore de JEUNES DETER (JD) - liste non exhaustive. - L'accompagnement des partenaires et des branches professionnelles relevant du périmètre d'OCAPIAT. Il est décomposé en 3 lots énumérés à l'article 2.2 Allotissement et décomposition du marché. Achat média

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 6 days ago

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Market context

Avg. open tender · Business services
€23,549,729
5,897 open across Europe right now 58% below sector average
Buyer track record on Aperlena
32 notices tracked · 25 awarded
€6,694,141 in awarded contracts

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