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France - Data analysis services - Audience measurement of French State websites, mobile sites and applications

Original France - Services d'analyse de données - Mesure d'audience des sites internet, sites mobiles et applications (web et mobile) de l'État, par la mise à disposition d'une solution de mesure d'audience et de système de gestion de balises (lot 1), ainsi que par des prestations de conseil, d'accompagnement et d'exploitation avancée des données d'audience (lot 2).

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  1. Published
  2. Deadline open for 56 days
  3. Awarded pending

Summary

Machine-generated summary

The French State is procuring a framework agreement for audience measurement of its websites, mobile sites and web and mobile applications, notably those accessible via a '.gouv.fr' URL, with some exceptions such as certain AAI bodies. Lot 1 covers the supply of an audience measurement solution and a tag management system. Lot 2 covers consulting, support and advanced exploitation of audience measurement data.

Description

Le présent accord-cadre a pour objet la mesure d'audience des sites internet, sites mobiles et applications (web et mobile) de l'État, par la mise à disposition d'une solution de mesure d'audience et de système de gestion de balises (lot 1), ainsi que par des prestations de conseil, d'accompagnement et d'exploitation avancée des données d'audience (lot 2). Mise à disposition d’une solution de mesure d’audience et de système de gestion de balises « SGB » (ou Tag Management System « TMS » en anglais), pour les sites Internet, les applications mobiles et, plus largement, toute plateforme numérique mise à disposition du citoyen par l’État, accessible notamment via une URL en « .gouv.fr » (sauf exceptions, notamment certaines AAI).; Ce marché a pour objet des prestations de conseil, accompagnement et exploitation avancées des données de mesure d’audience.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

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  1. Act now
    • Estimated value: Set to €1,772,000
    • Submission deadline: Moved 1 day EARLIER: now September 11, 2026, 00:00
    • Scope and criteria: The description was expanded. Re-read it before you bid.
    • Estimated value: Set to €1,772,000

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€26,076,650
5,389 open across Europe right now 93% below sector average
Buyer track record on Aperlena
6 notices tracked · 2 awarded
€8,640,000 in awarded contracts

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