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Spain - Advertising management services - Media buying and advertising placement management services

Original España - Servicios de gestión publicitaria - Servicios de gestiòn con medios y soportes publicitarios

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Summary

Machine-generated summary

Proexca, part of the Sociedad Canaria de Fomento Economico S.A., has awarded a contract for advertising management services. The service covers the management, evaluation, coordination, booking and monitoring of Proexca's publicity and communication actions in traditional and digital media, from contracting through execution to evaluation of results. The contract was won by BC Exclusivas de Publicidad, S.L. with an awarded value of EUR 900,000. The award date was 31 July 2026.

Description

El propósito de este servicio es proporcionar el respaldo necesario para la gestión, evaluación, coordinación, contratación de medios y seguimiento de las acciones de difusión y comunicación de Proexca, tanto en medios tradicionales como digitales. Esto incluye la gestión integral de las propuestas publicitarias planificadas conjuntamente con Proexca, desde su contratación hasta su ejecución, incluyendo la evaluación de resultados con el objetivo de optimizar recursos y mejorar la profesionalización del servicio.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 weeks ago

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Market context

Avg. open tender · Business services
€23,589,795
5,893 open across Europe right now
Buyer track record on Aperlena
30 notices tracked · 21 awarded
€5,577,151 in awarded contracts

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