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Analysis of users' engagement with Generative AI features within Search Engines

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  1. Published
  2. Deadline open for 42 days
  3. Awarded pending

Summary

Machine-generated summary

The European Commission, DG CNECT, procured a study on user engagement with generative AI features integrated into search engines. The contractor was to measure effects on user behaviour, query reformulation, session duration and time spent on AI-generated content, use eye-tracking or equivalent techniques, and assess trust, verification behaviour and recognition across Member States, languages, demographics and query categories of public interest. The contract lasted 12 months with a maximum value of EUR 139,999. Bidding closed and the deadline for bids was 2026-08-25.

Description

This study aims to provide methodologically rigorous, empirical data on user engagement with generative AI features integrated into online search engines. The contractor will be expected to measure, through observational and experimental methods, how these features affect user behaviour, query reformulation, session duration, and time spent on AI-generated content relative to organic results. The study will further characterise users' visual attention and information intake using eye-tracking or equivalent attention-measurement techniques, covering AI-generated answers, their citations, and surrounding organic results, and evaluate users' trust in AI- generated content, their verification behaviour, and their ability to recognise such content. These effects will be examined across different Member States, languages and demographics - with particular attention to vulnerable groups - and across query categories of public interest. (Maximum value of the procurement : 139,999 EUR Contract duration 12 months)

Official source

Source: EU Funding and Tenders Portal (SEDIA) - EU institutions

Always verify details on the official notice.

Last verified against EU Funding and Tenders Portal (SEDIA) - EU institutions 4 days ago

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Avg. open tender · Business services
€19,002,329
6,626 open across Europe right now 99% below sector average
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48 notices tracked · 4 awarded
€10,309,650 in awarded contracts

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