Description
Côte d'Ivoire has experienced sustained economic growth over the past decade, driven by structural reforms, investments, and economic diversification. However, this growth is accompanied by the predominance of the informal economy, which accounts for approximately 80% of economic units and nearly 90% of employment. Despite its significant contribution to GDP, the informal sector is characterized by low productivity, weak organizational structures, limited access to finance, and restricted access to public support mechanisms. Within this context, a growing number of innovative micro and small enterprise - particularly among young entrepreneurs and artisans - are emerging in sectors such as agriculture, crafts, digital services, trade, and energy. These enterprises develop solutions with strong social, environmental, or digital impact but face structural barriers, including insufficient legal formalization, weak governance and financial management, limited understanding of investment mechanisms, and low strategic planning capacity. In response, the Ministry of Trade and Industry (MCI), with the support of the GIZ-implemented ProREI project financed by the German Federal Ministry for Economic Cooperation and Development (BMZ), intends to implement a structured support program targeting innovative entrepreneurs from the informal sector, with a particular focus on artisans and entrepreneurs in regions outside major urban centers. The program aims to strengthen entrepreneurial, technical, and financial capacities; promote progressive and sustainable formalization; reinforce local support structures through training trainers; and facilitate access to appropriate financing instruments. It aligns with national priorities under the National Development Plan (PND 2021-2025) and contributes to the Sustainable Development Goals, notably SDG 8 and SDG 9. Through training, coaching, and investment readiness support, the program seeks to enhance the competitiveness of innovative informal enterprises and foster their sustainable integration into Côte d'Ivoire's formal economy.
This tender aims to recruit a specialized consulting firm with proven experience in supporting innovative entrepreneurs from the informal economy, particularly in the artisanal sector. The selected contractor will design and implement a comprehensive accompaniment program combining capacity building, individualized coaching, formalization support, and preparation for access to finance. The assignment is structured around two main phases: - Phase 1 focuses on program preparation and capacity building, including inception meetings with key stakeholders, awareness campaigns, calls for applications, and the selection of approximately 60 innovative informal entrepreneurs. It also includes the selection and training of 12 to 15 local trainers from business support structures, the implementation of in-depth diagnostics of beneficiary enterprises, assessment of trainers' capacities, and the development of tailored training modules covering entrepreneurship and business management, marketing and communication, and formalization processes. - Phase 2 consists of the implementation of the structured accompaniment program through group training sessions, individualized coaching and on-site visits, matchmaking with financial institutions and ecosystem actors, and support to progressive formalization. The contractor will also establish a monitoring and evaluation system, provide practical toolkits to entrepreneurs and trainers, and organize pitching preparation and pitching events to connect selected entrepreneurs with potential investors and partners. Throughout the assignment, the contractor is expected to apply participatory and practice-oriented methodologies, integrate digital tools where possible, ensure the involvement of trained local trainers, and maintain close coordination with the Ministry of Trade and Industry, the Chamber of Crafts of Côte d'Ivoire, GIZ ProREI, and other relevant stakeholders. The assignment contributes primarily to Output 3 of the ProREI project while indirectly supporting Outputs 1 and 2 related to public capacity building and public-private dialogue.
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