Saltar al contenido
Aperlena
Idioma:

Irlanda - Servicios de publicidad - Servicios de planificación y compra de medios para Safefood

Original Ireland - Advertising services - Media Planning and Buying Services for Safefood

Abierta Anuncio de licitación Sin fecha límite publicada
Vigilar esta licitación

Te escribimos si cambia el plazo o se publica una corrección. Gratis. Iniciar sesión

Resumen

Resumen generado automáticamente

Safefood, con sede en Irlanda, contrata servicios de planificación y compra de medios mediante un proceso competitivo para establecer un acuerdo marco con una única parte. El proveedor ofrecerá planificación y compra integradas en todos los canales, incluidos paid search, redes sociales y medios digitales, planificación estratégica de comunicaciones, análisis de audiencias en la isla de Irlanda, estrategias de medios, compra de espacios publicitarios, análisis continuo del rendimiento y asesoramiento sobre patrocinios. No se indican valor estimado ni fecha límite. Las agencias de medios interesadas pueden presentarse conforme al procedimiento competitivo descrito.

Descripción

Safefood wish a competitive process for the establishment of a single party framework agreement for Media Planning and Buying Services. The services to be provided will include the provision of integrated media planning and buying service across all media channels for Safefood, together with the provision of integrated strategic media communications planning. Safefood also requires an understanding of target audiences and their behaviours and motivations. Services shall include the following: 1.Analysis of the media consumption habits on the island of Ireland (North and South) of audiences targeted by Safefood communications. 2.Detailed analysis of all relevant media channels and updates on media market trends. 3.Assistance with development of Safefood integrated marketing communications plans. 4.Preparation of media strategy and media plan in response to Safefood campaign briefs. 5.Advice and assistance on any media planning and buying issues relating to advertising campaigns undertaken by or on behalf of Safefood in response to the brief provided. 6.Purchase of media space as per prices and quality parameters that will be set on behalf of Safefood. Responsibility for the negotiation and buying of media across all media channels. This may include Paid Search, Social Media advertising and all digital media channels. 7.Ongoing analysis of media performance while in campaign (e.g. Costs, TVRs, GRPs, Impressions, Views, Coverage/Frequency, access to required quality of media inventory), noting any issues and advising, in a timely manner, of recommended remedial actions in order to deliver optimal communication levels. 8.Recommendation of social media strategies and advice on trends in the use of social media platforms. Please note, Safefood manages, and will continue to manage its own social media platforms 9.As required, sourcing, negotiation and buying of sponsorship for advertising campaigns, for advertiser-funded TV programmes, for media sponsorships, for media promotions and for media partnerships in accordance with agreed media strategies. 10.From time to time, Safefood may require the media agency to provide information on ad category or industry spends for particular sectors (e.g. soft drinks/confectionery). 11.Provision, on a timely basis, of post-campaign reports against buying objectives and targets. This is to include media pricing reporting and variances. 12.Advising in post campaign reports, where improvements in performance can be made for future campaigns. 13.To liaise and co-operate with Safefood’s creative advertising services agencies, its public relations agencies and other third parties, including media outlets, digital partners and print and production companies, as required for the successful delivery of effective media communications. 14.Implementing and operating a rigorous quality control system to monitor the provision of the Services in accordance with agreed practices and procedures. 15.The operation of strict budgetary controls and reporting systems in relation to the provision of the Services, including without limitation in respect of media fees and media costs. 16.Submission (if requested) to media buying performance auditing by such persons as Safefood may designate from time to time during the Term and for a period of three (3) years thereafter, including the timely provision of data required by any Auditor. 17.Addressing ad hoc requests from Safefood in relation to tactical opportunities that may arise from time to time. 18.Analysis and interpretation of Safefood data to assess its impact upon media planning and buying decisions. 19.All work to be carried out in compliance to Safefood brand guidelines. PLEASE ALSO REFER TO THE QUALIFICATION QUESTIONNAIRE DOCUMENT

Fuente oficial

Fuente: TED - Tenders Electronic Daily (Publications Office of the EU)

Verifica siempre los detalles en el anuncio oficial.

Última verificación con TED - Tenders Electronic Daily (Publications Office of the EU) hace 1 mes

Ver el anuncio oficial

Más de este comprador

Perfil completo del comprador

Este comprador aún no tiene adjudicaciones registradas en este sector. Adjudicatarios habituales, Servicios empresariales - Irlanda

Empresa Adjudicaciones Importe total adjudicado Última adjudicación
Beauchamps LLP 16 €10,5M jun. 2026
Fieldfisher Ireland LLP 13 €26,0M jun. 2026
McCann FitzGerald LLP 10 €12,1M may. 2026
Mason Hayes and Curran LLP 9 €9,1M may. 2026
Ernst and Young_86592_(Main Account) 6 €15,5M may. 2026

A partir de 611 adjudicaciones con perfil de empresa vinculado en los últimos 2 años.

Historial de cambios

Cada vez que una fuente oficial ha vuelto a publicar este anuncio con contenido distinto. Vigilamos todas las fuentes que indexamos, incluidas las copias regionales del mismo anuncio.

  1. Léelo antes de presentarte
    • Valor estimado: Fijado en 4.000.000 €
    • Valor estimado: Fijado en 4.000.000 €

Sigue esta licitación y te escribimos en cuanto cambie. Crear cuenta

Licitaciones similares

Contexto de mercado

Licitación abierta media · Servicios empresariales
24.258.112 €
5.754 abiertas ahora en Europa 84% por debajo de la media del sector
Historial del comprador en Aperlena
20 anuncios registrados · 1 adjudicados
1 € en contratos adjudicados

No te pierdas ninguna licitación como esta

21 anuncios nuevos de Servicios empresariales en Irlanda en los últimos 7 días. Recibe un email cuando aparezcan anuncios nuevos. Gratis.

Crear mi alerta
Fuente

Atajos de teclado

Recorre una lista sin tocar el ratón. Los atajos no actúan mientras escribes en un campo.

j
Resultado siguiente
k
Resultado anterior
Intro
Abrir el resultado
n
Página siguiente
p
Página anterior
c
Comparar este resultado
s
Añadir este resultado a la lista corta
/
Ir al cuadro de búsqueda
?
Mostrar estos atajos
Esc
Cerrar